cbse.nic.in : AISSCE Marketing Question Paper Central Board Of Secondary Education

Board : Central Board Of Secondary Education
Exam :AISSCE Marketing
Document Type : Question Paper
Website : cbse.nic.in

Download Previous/ Old Question Papers : https://www.pdfquestion.in/uploads/6650-Marketing_203.pdf

Marketing Vocational Sample Paper :

Course Code (738)
(Understanding the Evolution and Forms of Mass Media)
Class XII (Theory)
Time Allowed 3 Hours
Max Marks : 60

Related : Central Board Of Secondary Education AISSCE Food Beverage Cost & Control Question Paper : www.pdfquestion.in/6649.html

General Instructions :
1. All the questions are compulsory.
2. Marks for questions are indicated against each.
PART I :
(Understanding the language of the Medium)
Section 1 :
Short Answer Questions (70-100 words)
1. Mass media is a stepping stone to live democracy.
Illustrate with suitable examples (3)
2. Yellow journalism is ‘a journalism that exploits, distorts,
3. Newspaper supplements are so popular. Explain why? (3)
4. The concept and practice of mise en scene is important in film making.
5. “Films are difficult to explain, because they are easy to understand!’ (3)
Explain the statement.

Section 2 :
Long answer questions (120-150 words)
6. “Mass media performs role of a socialiser’’.
Discuss with suitable examples. (6) on audience. (6)
8. Discuss your observations on gender stereotypes in media representation.
7. Critically analyze the Hypodermic Needle Theory of mass media impact
9. Choose a daily or weekly soap opera running in any of the channels and analyse (6)
(i)Audience (ii)Content/ theme/ set up/period etc. (iii)Main plot

Part II :
Evolution of the Media (Global)
Section 1 :
Short Answer Questions (70-100 words)
10. Stereotypical images created in films or T.V. have negative
Support your views with suitable examples. (3)
11. Illustrate with examples the influence of T.V.
in shaping the culture and ethos of the present day society. (3)
12. Cinema is a complex medium. Explain how? (3)

Section 2 :
Long Answer Questions (120-150 words)
13. “The world is flat ’’
Analyse the statement with special reference to open source
14. Do you think that the Internet revolution has resulted in newspaper
becoming a dying breed in developed countries of the world? Discuss. (6)

Mass Media Studies & Media Production (Vocational)
PART I :
(Selling /Marketing /Exhibiting a Product through Advertising)
Section I :
Short Answer Questions (70-100 words)
1. Specify the situations where Outdoor Media is appropriate. (3)
2. Radio is a powerful tool for advertising. Explain. (3)
3. Advertising campaign of new product different
4. Discuss the criteria used to determine the unique selling point

Long Answer Questions (120-150 words)
5. “Larger Markets are broken into smaller ones for promotion of a product.”
Explain with suitable examples. (6)
6. Choose an advertisement from a magazine for products /services.
Analyse it in terms of the following :
(a)The advertisement technique used.
(b) The message /appeal delivered.
(c) The effectiveness of the advertisement (6)
7. Differentiate between quantitative and qualitative survey

1. Dressed Poultry Frozen
2. Dressed Poultry Fresh (same day use)
3. Eggs 4. Milk (Bottled / poly bag) and milk products
5. Fish 6. Shell fish 7. Meats 8. Root Vegetables 9. Tomatoes
10. Fresh fruits 11. Grocery dry 12. Oils and fats
Q. 16. What do you mean by Bin Card? (2 MARKS)
Q. 17. What are the different methods for pricing non-perishable items?
Q. 18. Draw the cellar inwards book (2 MARKS)
Q. 19. How will you control empty bottles? (2 MARKS)
Q. 20. Explain cyclic menus. (3 MARKS)
Q. 21. Describe in detail standard recipe. (2 MARKS)
Q. 22. . Write in detail the numerous modes of receiving payment. (3MARKS)
Q. 23. What are the different scopes of control? (3 MARKS)

Mark 1 Questions :
1. What are the types of data stored in GIS?
2. The word GPS stands for –
a. Global Planning System
b. Geographic Positioning System
c. Global Positioning System
d. Geographic Planning System
3. What are the data sources to GIS
4. Cartosat – 2 Satellite has a resolution better from one meter (True or False)
5. Define spectral signature
6. Black body absorbs all radiation (True or False)
7. Sun is primary source of energy in Remote Sensing (True or False)
8. Reflectance from wet soils is more than dry soils (True or False)
9. List the components of GIS
10. Define Digital Image Processing

11. What is a Topology?
12. What is Geometric Correction?
13. List down the techniques of image enhancement
14. Define DGPS
15. What is GIS?