CP1009 Marketing Management M.B.A Question Bank : uou.ac.in

Name of the University : Uttarakhand Open University
Degree : M.B.A
Subject Code/Name : CP1009 Marketing Management
Semester : II
Document Type : Old Question Papers
Website : uou.ac.in

Download Model/Sample Question Paper : https://www.pdfquestion.in/uploads/uou.ac.in/4344-CP-1009.pdf

Marketing Management :

Second Semester,Examination-2012
Time : 3 Hours
Max Marks:60

Related : Uttarakhand Open University CP1008 Production and Operations Management M.B.A Question Bank : www.pdfquestion.in/4344.html

Note : The question paper is divided into three sections; ‘A, ‘B’, and ‘C’. Detailed instructions are given in the respective sections.
SECTION – ‘A’
(Long-Answer-Type Questions)
Note : Answer any two (02) questions. Each question carries 15 marks.
1. Explain the role of marketing management in economic development of India. Give a suitable examples in support of your answer.
2. Why is it necessary to understand marketing environment? Discuss controllable and uncontrollable marketing environment.

3. Discuss the difference between consumer market and business market. Explain the basis of segmenting consumer markets.
4. What role does marketing research play in decision-making process of a business? Discuss

SECTION – ‘B’
(Short-answer-type Questions)
Note : Answer any four (04) of the following. Length of each answer must be
restricted to 250 words only. Each question carries 05 marks.
5. Discuss any four (04) of the following;
5.1 Product Life Cycle
5.2 Concept of marketing-mix
5.3 Role and functions of distribution channels.
5.4 Distinction between ‘products’ and ‘services’.
5.5 Objectives and functions of advertising.
5.6 Marketing Research Process.
5.7 Process of setting of prices.
5.8 Distinction between a ‘brand’ and a ‘trade-mark’.

SECTION – ‘C’
(Objective-type Questions)
Note : All questions of this section are compulsory. Each question carries 01 mark.
[01X10=10]
6. Answer the following in ‘True’ or ‘False’;
6.1 Buying decision process starts with need-recognition.
6.2 Sales forecasting is used in selling and not in marketing.
6.3 Targeting involves customer-selection.
6.4 In marketing the abbreviation CRM refers to customer
6.5 Selectivity in channels offers additional benefits to manufacturer, such as a few relationships to manage and less cost of interactions.

7. Choose the correct answer option :
7.1 Selling concept concentrates on which of the following?
a. Buying Inertia
b. Satisfying customers.
c. Customer-needs
d. Quality of product

7.2 Which of the following is not a function of marketing?
a. Selling
b. Transportation
c. Risk-bearing
d. None of these.

7.3 Which of the following is correct about holistic-marketing?
a. Employees and customers
b. Company and employees
c. Customers and Company
d. All of these.

7.4 Which of the following is the basic feature of services?
a. Durability
b. Homogenity
c. Intangibility
d. Storability

7.5 Which of the following is not the basic consideration in setting the price of a new product?
a. Advertising policies
b. Acceptance of the product
c. Maintaining the market
d. Retaining the profits

Second Semester, Examination-2015 :
CP-1009 Marketing Management :
Time : 3 Hours
Maximum Marks : 60
Note : This paper is of sixty (60) marks divided into three (03) sections A, B, and C. Attempt the questions contained in these sections according to the detailed instructions given therein.

Section – A : (Long Answer Type Questions)
Note : Section ‘A’ contains four (04) long-answer-type questions of fifteen (15) marks each. Learners are required to answer any two (02) questions only. (2×15=30)
1. What do you understand by company’s macro-environment? Elaborate various factors of macro-environments.
2. Define sales forecasting method. What are the various techniques of sale forecasting?
3. Distinguish between business and consumer markets. What are the various characteristics of a business buyer?
4. What are the factors that influence pricing decision? Elaborate various methods of pricing.

Section – B : (Short Answer Type Questions)
Note : Section ‘B’ contains eight (08) short-answer-type questions of five (05) marks each. Learners are required to answer any four (04) questions only. (4×5=20)
1. Market segmentation.
2. Media Decision.
3. Services Marketing Mix.
4. Effect of personal influences on buying behaviour.
5. Boston Consulting Group Matrix.
6. Types of marketing research.
7. Essentials of good advertising.
8. Product Life Cycle.

Section – C : (Objective Type Questions)
Note : Section ‘C’ contains ten (10) objective-type questions of one (01) mark each. All the questions of this section are compulsory. (10×1=10)
Write true/false against the following :
1. Packaging is not included in the function of physical supply. (True/False)
2. Behaviour exhibited while purchasing a car is an example of complex buying behaviour. (True/False)
3. Branding is a function of exchange. (True/False)