Business Administration and Services Marketing M.B.A Model Question Papers : alagappauniversity.ac.in

Name of the University : Alagappa University
Degree : M.B.A
Subject Code/Name : Business Administration and Services Marketing
Year : II
Semester : IV
Document Type : Model Question Papers
Website : alagappauniversity.ac.in

Download Model/Sample Question Paper : APRIL 2010 : https://www.pdfquestion.in/uploads/alagappauniversity.ac.in/3906.-MBA.pdf

Business Administration & Services Marketing :

Part – A :
1. Define Services Marketing.
2. What do you mean by Service Expectations-

Related : Alagappa University BBE203 Business Mathematics B.B.E Model Question Papers : www.pdfquestion.in/3856.html

3. Define Service form.
4. What is Saturation Pricing-
5. What is Service Communication-
6. What is Service Encounter-
7. Define Mutual Fund.
8. What is Green marketing-
9. What is Social marketing-
10. What is Service organization

Part – B : (5 × 5 = 25)
Answer All Questions Choosing either (a) or (b)
11. a. Discuss the characteristics of Services Marketing. (Or)
b. Enumerate the customer relationship management strategies.
12. a. What are the reasons for the failure of some new service products? (Or)
b. How can perceived service quality be managed? Explain.
13. a. Discuss the need for services marketing communication. (Or)
b. Describe the service mix for Hotel Industry.
14. a. Discuss different types of Factoring services. (Or)
b. Discuss the need for financial services marketing.
15. a. Explain the process of Advertising Research in Services. (Or)
b. Discuss the pros and cons of Religious Services Marketing.

Part – C : (3 × 10 = 30)
Answer any Three Questions
16. Trace the evolution of Services Marketing.
17. Discuss different types of channels available for the distribution of Services.
18. “Service organizations may have a limited view of the wide range of communication methods available”. – Discuss.
19. Discuss different types of Media Services.
20. Describe the emerging trends in services marketing.

M.B.A. Degree Examination, April 2010 :
Business Administration Organisational Behaviour : (CBCS – 2008 Onwards)
Duration : 3 Hours
Maximum : 75 marks
Part – A (10 x 2 = 20)
Answer ALL Questions
1. Define ‘Value’.
2. Define ‘Attitude’.
3. Define ‘Group Dynamics’.
4. Define the term Group Cohesiveness.
5. What is meant by ‘conditioning’ in learning?
6. What is meant by ‘Resistance to change?
7. What is ‘Domino effect’?
8. Explain Coercive power.
9. Explain Coalition.
10. Define Organizational Development.

Part-B : (5 x 5 = 25)
Answer ALL Questions
11. a. Discuss the Nature and scope of ‘OB’. (OR)
b. Discuss about the disciplines contributing to OB.
12. a. Discuss about the different types of personalities. (OR)
b. Explain the perceptual process.
13. a. Explain the different types of groups. (OR)
b. Explain the concept of organizational change with suitable examples.
14. a. Differentiate the term power and authority. And discuss about various sources of power. (OR)
b. Discuss about various types of leadership.
15. a. Discuss the Maslow’s hierarchy of need. (OR)
b. Discuss about the Organizational Effectiveness.

Part-C : (3 x 10 = 30)
Answer any THREE Questions
16. Elaborately discuss the various OB Models.
17. Discuss about the various determinants of personality.
18. Explain the concept Leadership. And discuss about any two theories of leadership.
19. Discuss about the Organizational development interventions.
20. Discuss in detail about the Group decision making techniques.

M.B.A. Degree Examination, April 2010 :
Quantitative Methods :
(CBCS—2008 Onwards)
Duration : 3 Hours
Maximum : 75 Marks
Part – A (10 × 2 = 20)
Answer all the Questions
1. Define Operations research.
2. Define Elasticity of Demand.
3. Define the following.
(i) Alternate Optimum Solution
(ii) Infeasible Solution
4. Write the steps involved in formulating an LPP.
5. Difference between Independent and Dependent Events.
6. Explain Mutually Exclusive event.
7. Explain simulation and its types.
8. What are the different measures of performance used in single machine scheduling?
9. What are the types of Decisions?
10. Explain the following.
(i) Pay off matrix
(ii) Saddle point.

Part – B : (5 × 5 = 25)
Answer all the Questions
11 a. Define model and discuss the steps of modeling. (Or)
11 b. ”Operations research is a tool for decision support system”. Justify
12 a. A firm manufactures three products A, B and C. Their profits per unit are Rs.300, Rs.200 and Rs.400 respectively. The firm has two machines and the required processing time in minutes on each machine for each product is given in the following table.

Machines 1 and 2 have 2000&2500 machine-minute respectively. The upper limits for the production volumes of the product A, B and C are 100 Units, 200 Units and 50 Units, respectively. But, the firm must produce a minimum of 50 units of the product A. Develop a LP Model for mis manufacturing situation to determine the production volume of each product such that the total profit is maximized.