BCA503 Principals of Marketing BCA Question Bank : mitacsc.ac.in
Name of the University : University of Pune
Name of the College : MIT Arts Commerce & Science College
Degree : BCA
Subject Code/Name : BCA503 Principals of Marketing
Year : III
Semester : V
Document Type : Question Bank
Website : mitacsc.ac.in
Download Model/Sample Question Paper : www.pdfquestion.in/uploads/mitacsc.ac.in/3782-question%20bank%20Marketing%20Management%20(2008-09).docx
MIT Principals of Marketing Question Paper
Chapter One
Q1. Define Marketing- Critically explain the term –
Q2. Distinguish between Selling and Marketing-
Q3. Distinguish between Old Concept and New Concept –
Related : MIT Arts Commerce & Science College Electronic Device, Circuits and Computer Peripherals B.SC Question Bank : www.pdfquestion.in/3801.html
Q4. Explain Objectives, Nature, Scope & Importance
Q5. “Marketing is delivery of standard of living to the society”.
Q6. Explain the important characteristics of Marketing Management-
Q7. “Marketing is the basic function of any business”, explain this statement –
Q8. Describe various functions of Marketing Management-
Q9. Explain Traditional and Modern concept of Marketing Management-
Q10. Classify Marketing functions in your words-
Chapter Two
Q1. Define Marketing Planning- Explain steps in the planning process-
Q2. What is the scope of Marketing Planning-
Q3. What are essential of Marketing Planning-
Q4. Discuss various Marketing Plans and the problems faced in
Q5. Prepare a chart of information required to be gathered while making
Q6. What is Marketing Research- Explain major objectives of MR-
Q7. What is the scope and importance of MM-
Q8. Explain in brief MR prcedure-
Q9. What is primary and secondary data- What is its importance-
Q10. Describe various methods of MR-
Q11. Explain different branches of MR-
Q12. Write short notes on the following-a)Product Research.
Q13. Explain the organization set up of the simple marketing-
Q14. Write short notes on the following-a)Product.
Q15. Explain various environmental factors
Q16. What is buyer behaviour- Describe influence –
Q17. Explain various buying behaviour models-
Q18. Explain the stages of buying process-
Q19. What is Market Segmentation-
Q20. Write the need, importance and scope –
Q21. Describe in your words the market segmentation –
Q22. What are the types of Market Segmentation-
Q23. Explain what is Product Positioning-
Chapter Three
Q1. What is Marketing Mix- Explain the elements –
Q2. Explain the need, scope and limitations of MM-
Q3. Explain the Product Concept- State it characteristics-
Q4. Explain fully the Product Life Cycle concept-
Q5. Explain the determinants of Product Positioning-
Q6. Describe the steps involved in the Product Positioning-
Q7. Explain the term Product Mix-
Q8. What is Product Simplification- What are its objectives-
Q9. Explain product diversification, –
Q10. What are the motivational factors-
Q11. Write the short notes on the following-a)Product concept.
Q12. What is Pricing-
Q13. Explain various factors influencing the Pricing-
Q14. Describe methods of Pricing- ng).
Q15. Market is the study of four ‘p’, Explain-
Q16. What is Marketing Channels-
Q17. Explain the significance of Channels of Distribution-
Q18. What are element of Promotion Mix-
Q19. Explain various techniques and methods of sales promotion-
Q20. Explain in brief the Product, Price, Promotion & Place Mix as a very strong tool in the hands of Marketing Manager by which he steers the whole business?
Chapter Four
Q1. Define Markeing Control? Explain its scope?
Q2. Explain essential of effective Marketing Control?
Q3. Describe types and techniques of Marketing Control?
Q4. Explain Marketing Control process?
Q5. Explain the concept of Marketing Audit? (Answer- Three parts- Product factors analysis, Product performance analysis & Business operation audit).
Q6. Discuss the role and importance of Marketing Audit in the modern business?
Q7. Discuss the aims and objectives of Marketing Audit?
Chapter Five
Q1. Define Management of Change? How would you manage the challenge of Change?
Q2. Explain recent trends in the Marketing?
Q3. Write short notes on the following-
a) Globalization of Management.
b) Challenges before Marketing Manager.
c) Changes in the technology.