MLIS05 Information Products and Services: Design, Development M.LIS Question Bank and Marketing

Name of the University : Vardhman Mahaveer Open University
Degree : Master of Library and Information Science (M.LIS)
Subject Code/Name : MLIS-05 – Information Products and Services: Design, Development and Marketing
Document Type : Question Bank
Website : vmou.ac.in

Download Model/Sample Question Paper : https://www.pdfquestion.in/uploads/vmou.ac.in/3691-MLIS-05_18.pdf

VMOU Information Products & Services Question Paper

Design, Development and marketing :
Time : 3 Hours
Max. Marks : 80

Related : MIT Arts Commerce & Science College MLIS07 Application of Information Communication Technology in Libraries M.LIS Question Bank : www.pdfquestion.in/3698.html

Instructions

Section-A
will contain 8 very short answer type questions each having 2 marks. The section will have a total weightage of 16 Marks. All questions of this section will be compulsory and answer of each question is expected in one word/one sentence or maximum 30 words.

Section-B
will contain 8 short answer type questions each having 8 marks. The examinee has to answer any 4 questions out of 8 questions. The section will have a total weightage of 32 Marks. The answer of each question in this section should be written within 100 words.

Section-C
will contain 4 Essay/Long answer type questions each having 16 marks. The examinee has to answer any 2 questions out of 4 questions. An internal choice will also be given in each question of this section. The section will have a total weightage of 32 Marks. The answer of each question in this section should be written in not more than 800 words.

Sample Questions

Section-A :
Very Short Answer Type Questions :
1. Define Information according to Shannon and Weaver.
2. Name any five documentary sources.
3. The acronym NASSDOC stands forlaf{
4. Define newsletter.
5. Name any three Information consolidation products.
6. Describe products.
7. What are the four ‘p’ of marketing mix-
8. B.L.D.S. stands forch-
9. The acronym ‘ ISTA’ stands for.
10. Differentiate between Newsletter and House Journal.
11. What is synchronous virtual service-
12. Define commodity.
13. Write the first law of library science enunciated by Rangnathan.
14. Write acronym SWOT stands for.
15. What is an interview technique-
16. Define information need.
17. Who is information broker-
18. NISSCAIR stands for.
19. What is trade portal-
20. Explain asynchronous virtual reference service.
21. Enumerate 7 p’s of marketing mix of services.
22. Expain bibliometric studies.
23. Who is the patent Attorney-

Section : B :
Short Answer Question :
1. Discuss the scope of Information.
2. Write a note on need of User studies.
3. What is Technical Enquiry Services-
4. Enumerate the various translation tools.
5. Write a note on Trade and product Bulletins.
6. State the types of Information analysis and consolidation centers.
7. Make a comparison between Information management and Knowledge
8. Write a note on Nature of Information.
9. Describe the need for literature search.
10. Explain machine translation.
11. Write down the features of House Journal.
12. Explain the functions of trade and product Bulletins.
13. Explain Users of Information analysis and consolidation services.
14. What is collaborative Digital Reference Services-
15. Explain the meaning of marketing
16. Enumerate the benefits of computer assisted literature search.
17. Write a note on American Translations Association.
18. Define information products.
19. Explain the directories of industries and products.
20. Write a note on Washington State Library Virtual Reference service.
21. Enumerate the characteristics of information.
22. Highlight the approaches of Library and Information services marketing.

Section- C
Longs Answer Question :
1. Write a detailed note on Information Seeking Behaviour.
2. What do you understand by translation? Explain the scenario of translation services
3. What do you understand by trade literature? Enumerate the information covered
4. Elaborate marketing strategy in Libraries.
5. What is literature search? Describe computer assisted literature search.
6. Explain various models of document delivery service.
7. Write a detailed note on design and testing of products.
8. Define marketing and describe need for library marketing.
9. Write a detailed note on User’s information services.
10. Write a detailed note on traditional method of literature search.