gujaratuniversity.ac.in Entrance Exam M.Phil. Journalism Question Paper : Gujarat University

Name of the University : Gujarat University
Exam : Entrance Exam
Document Type : Model Question Paper
Category or Subject : M.Phil in Mass Communication and Journalism
Website : https://www.gujaratuniversity.ac.in/
Download Sample Question Paper : https://www.pdfquestion.in/uploads/25496-M.%20Phil.pdf

Gujarat University Entrance Exam Journalism Question Paper

M.Phil in Mass Communication and Journalism is oriented mainly for typical media method used in media industries. M.Phil course is for study and discover some thing in a systematic manner.

Related : Gujarat Technological University MCA Integrated Winter Exam Question Paper 2016 : www.pdfquestion.in/13792.html

Instruction

Duration of the course: One academic year + maximum 6 months for Dissertation work.
Tuition fees : Complete self finance payment seats 25,000/-
Syllabus : There are four compulsory paper
Paper no. Name of the Paper Marks
1. Advanced Research Methods 100
2 Media Study 100
3 Media Teaching (Practical) 100
4 Dissertation + viva (100+50) 150
Total Marks 450

Paper 1 – Advanced Research Methods

Marks -100
Data Collection Methods Revisited
** Sampling issues.
** Focus group- discussions.
** In-depth interviews.
** Observation methods.
** Interplay between quantitative and qualitative methods.

Research Design I- Content Analysis
** Definition and quantitative orientation.
** Uses and limitations.
** Steps in content analysis.
** Categories and analysis.
** Reliability and validity.

Research Design II- longitudinal Research
** Development.
** Types of longitudinal research.
** Panel design.
** Mixing both the approaches.
** Policy research.

Qualitative Research methods
** Review of literature. Description, conceptual ordering and theorizing
** Analysis through microscopic examination of data
** Asking questions and making comparisons
** Different coding methods
** Emerging application of qualitative methods

Why Study Mass Audiences?
** Centrality of audiences in communication discourse
** Rise of media of mass communication
** Academic origin and concerns
** Demands from media industries
** ‘Audiences’ as an important socio-cultural phenomenon

Measuring Mass Communication
** Various pressures for measuring audiences
** Key concepts for measuring audiences
** The history and economics of audience measurement
** The rating systems and business
** Indian context of measurement – TAM, INTAM, NRS, IRS etc.

Marketing Communications
** Quantitative methods in PR – media survey
** Relevance of qualitative methods
** Case studies
** Discourse analysis

Publishing Research
** Avoiding writing traps
** Synthesizing research for theory and practice
** Writing quantitative research
** Writing qualitative research
** Writing critical essays, abstracts

Paper 2 – Media Study

Part – I : Mark 100
Minimum 20 Case studies from field of the media industries or area of communication research. Student has to study the concept to impact level study in the area of communication. Every year department will assign you these topics of case studies.

For this paper student has to do library work, field work and class room interaction as well. In this paper student suppose to do self study with the guidance of teacher.
1) Two Case studies of media marketing.
2) Two Case studies of media society.
3) Two Case studies of media policy.
4) Two Case studies of media credibility.
5) Two Case studies of media trial.
6) Two Case studies of media history.
7) Two Case studies of media advertisement.
8) Two Case studies of media camp.
9) Two Case studies of media language.
10) Two Case studies of new experiment in media.

Note: As per the requirement department will may change the different weigh age of various case studies. This curriculum is just a guide line.

Paper 3 – Media Teaching

Practical : Mark 100
Candidates admitted to the M.Phil level course are to take at list 20 lectures during his/her academic term. Teaching topics will be assigning by the department in the beginning of the academic year. He/She suppose to teach at post graduation level course MMCJ offered by the department. (Time duration of class is one hour 1 x 20 = 20 hours teaching)

Student has to submit CD (Compact disc) of teaching content/recorded lectures or power point presentation which has delivered by M.Phil student. They have to submit written report of those 20 lectures. As per the teaching performance student will secure his/her marks. Students teaching performance will assess by expert examiners. There will be no reduction in this paper.

Paper 4 – Dissertation

Mark: 150
Candidates for M. Phil. study should select the topic for dissertation relating to media /mass media profession or relevant with communication industry.
** Candidates should final the title /topics of their dissertation after discussion with their guide.

** Students have to finish their course work/research on the beginning of the first term, and submit the concept paper for the dissertation within one month.
** After final examination, department can grant maximum six months for submission of final copy of the dissertation.
Total Marks: Dissertation + viva (100+50) Total: 150 marks.

Admission Criteria

** Candidate who have pass master degree in mass communication at the first attempt from Gujarat University and equable any university with at least second class shall be eligible to apply.
** Seats Maximum five seats are available for this courses (Including reserve seats).

Admission will be solely on the bases of merit. Parameter for the Merit is likely to be like this
** 50% weight age to master degree percentage
** 25% weight age to NET/ SLAT qualification
** 25% weight age for the entrance test