commits.edu.in Entrance Exam MA-AVC/MA-MMC Sample Question Paper : Institute of Journalism & Mass Communication

Name of the Organisation : Commits Institute of Journalism and Mass Communication
Exam : Entrance Exam For MA-AVC/MA-MMC
Subject : Journalism and Mass Communication
Document Type : Model Question Paper
Website : commits [dot] edu [dot] in
Download Model Question Paper :
Year 2015 : https://www.pdfquestion.in/uploads/25477-Paper-2015.pdf
Year 2014 : https://www.pdfquestion.in/uploads/25477-PAPER-2014.pdf
Year 2013 : https://www.pdfquestion.in/uploads/25477-PAPER-2013.pdf
Year 2012 : https://www.pdfquestion.in/uploads/25477-PAPER-2012.pdf
Year 2011 : https://www.pdfquestion.in/uploads/25477-PAPER-2011.pdf
Year 2010 : https://www.pdfquestion.in/uploads/25477-PAPER-2010.pdf

Commits Entrance Exam Sample Question Paper

** Download Commits Institute of Journalism and Mass Communication Entrance Exam Sample Question Paper for previous year from the above PDF links.

Related : Visva-Bharati M.A Admission Test Centre for Journalism & Mass Communication Question Paper : www.pdfquestion.in/25038.html

Instructions

** Total time for written exam is 3 hours
** All sections must be answered in the question paper itself
** For Section-F (Essays) use the blank pages provided
** Use a tick mark for the correct answer; do not over-write once marked
** There will be no negative marks for wrong answers or for questions not attempted in Sections A-E
** Answer sheets will not be returned to the candidates after evaluation

Evaluation

Section Subject Total Marks :
** A (Objective) Test of English Language – 20
** B (Objective) Test of Analytical Skills – 20
** C (Objective) News and Current Affairs – 20
** D (Objective) Marketing, Advertising and Public Relations – 20
** E (Objective) Media and Journalism – 20

Sample Questions

Section A – English

Test Of English Language : (20 x 1 = 20 marks)
** This section tests the student’s language skills.
** Choose the correct word.
1. There is no (alternate, alternative) to hard work.
2. When I met my professor after 10 years he gave me (advice, advise) on how to complete my research.
3. When I shook hands with the guest, she asked me if I had read her new (poem, poetry).
4. Air pollution has (affected, effected) his lungs leading to cancer.
5. The music programme was (telecasted, telecast) at 9 pm.
6. I was amazed at the (amount, number) of children gathered to receive Salman Khan.
7. The Journalism professor (convinced, persuaded) his students that good writing skills were necessary, to become a good reporter.
8. Challengers Mumbai Indians (decimated, devastated) two-time champions Chennai Super Kings, to win IPL-6 in 2013.
9. All the four advertising agencies competed with (one another, each other) to win the prestigious account.
10. February 18 was a (historical, historic) day for Indian democracy as the government passed the AP Reorganisation Bill, creating a new Telengana state.

Section B – Analytical Skills

Test Of Analytical Skills : (20 x 1 = 20 marks)
This section tests aptitude, ability to think and solve problems, and common sense!
1. How can you place 10 identical tennis balls on a flat surface so that you can have five lines of balls, with four balls in each line?
a) Arrange them in a rectangle
b) Arrange them in a crossed square
c) Arrange them in a pentagon
d) Arrange them as a hexagon

2. My successor’s father is my father’s son, and I don’t have any brothers or sons. Who is my successor?
a) Nephew
b) Niece
c) Daughter
d) Myself

3. In a calendar year some months have 30 days, some months have 31 days, how many months have 28 days?
a) One month
b) Six months
c) Twelve months
d) None of the above

4. A fast train leaves Chennai for Bangalore and at the same time a slow train leaves Bangalore for Chennai. The fast train leaves at 80 kmph and the slow train travels at 35 kmph. When they meet, which is farther from Chennai?
a) The fast train
b) The slow train
c) They are at the same distance from Chennai
d) Inadequate data

5. When asked in a one hour exam how much time was left, the teacher answered that the amount of time left is one-fifth of the time already completed. How much time is left?
a) 5 minutes
b) 10 minutes
c) 15 minutes
d) 20 minutes

Section C – News & Current Affairs

News And Current Affairs :(20 x 1 = 20 marks)
This section tests the student’s news and current affairs awareness.
1. The RBI has made it mandatory for banks to follow KYC guidelines and ensure that all accounts follow KYC norms. KYC stands for…
a) Knowledge of Yesterday’s Cash
b) Know Your Cash
c) Know Your Customer
d) Knowledge of Yesterday’s Customer

2. The southern states of Karnataka and Tamil Nadu have dispute over sharing the waters of which river?
a) Tungabhadra
b) Cauvery
c) Godavari
d) Periyar

3. The most commonly used online password was also declared as the Worst Internet Password of 2013. The password is …
a) 654321
b) 123456
c) 112233
d) 123123

4. The first AAP government in Delhi came to power with outside support extended by which political party?
a) BJP
b) Congress
c) JD(U)
d) Independents

5. Who is Devyani Kobergade?
a) The former Indian deputy consul general in the US who was arrested on visa fraud charges
b) A former Miss India
c) A former MLA from Maharashtra
d) A former student union leader who protested against India’s nuclear deal with the US

Section D – Marketing, Advertising & PR

Marketing, Advertising And PR : (20 x 1 = 20 marks)
This section tests the student’s awareness levels on various aspects of Marketing, Brands, Advertising, Public Relations and related areas.
1. Which of these is a tagline for Cadbury’s Dairy Milk?
a) Swad Zindagi Ka
b) Various tastes of milk
c) Zindagi ke Saath Bhi
d) Tastes good. Always

2. In marketing the effort to create a unique identity in the minds of consumers about a brand is known as
a) Perceptioning
b) Positioning
c) Minding
d) Identifying

3. Taste bhi, health bhi refers to which food brand?
a) Top Ramen
b) Annapurna
c) Britannia
d) Maggi

4. In Public Relations the effort by agencies to seek and alter the opinion in favour of their clients is known as
a) Arguing
b) Lobbying
c) Altering
d) Favouring

5. The word foot-fall is generally associated with which industry?
a) Retail
b) Media Planning
c) Public Relations
d) Advertising

Section E – Journalism & Media

Journalism And Media : (20 x 1 = 20 marks)
This section tests the student’s awareness levels on various aspects of Newspaper, Radio and Television and related areas.
1. In Journalism the term ‘all caps’ usually refers to …
a) Quoting subjects who wore caps
b) A printing instruction to set a word or sentence using all capital letters
c) Members of the Congress Party, specifically
d) Indian Politicians

2. Who is an Anchor?
a) The cameraperson who accompanies the reporter on a shoot
b) A person who presents a news bulletin from a television studio, sometimes called newsreader or presenter
c) The marketing person who sells advertising space or time
d) The editor in chief of a television channel or publication

3. News transmission to many people by radio or television is known as
a) Broadcast
b) Broadsheet
c) Broadway
d) Broadband

4. When the writer’s name is printed at the beginning or end of a news story, it is referred as
a) Author line
b) Name line
c) Byline
d) Story line

5. A senior sub-editor in a newspaper or magazine who looks at incoming copy and decides what will be used is known as
a) Copy taster
b) Copy tester
c) Copy editor
d) Copy selector

Section F – Essays

Essays : (5 x 20 = 100 marks)
** This section tests the student’s awareness of current political, social and economic developments and the student’s ability to think creatively and write grammatically correct language.
** Answer five questions. Each answer should be two pages.
** Choose at least one question from each section.

Section 1 – Nation And Politics :
1. Urbanisation is a non-starter in India because Indian cities are in the ICU. Elaborate.
2. Who will be better for India’s future – Narendra Modi or Rahul Gandhi? Why do you think so?
3. Is AAP the Great Hope for Indian democracy and a viable alternative to BJP and Congress? What is your opinion?

Section 2 – Creative Writing :
1. Write a two–page (short) story.
2. Imagine and write a dialogue between two strangers who are stranded on a high rise building for five days without food and water following floods where all access has been cut off.
3. You are observing a discussion between two deaf persons. Describe the discussion vividly.

Section 3 – Writing For A Newspaper :
1. Write a review of any film you have seen recently.
2. Write a report on any football/tennis/cricket/badminton match you have watched recently.
3. Write a review of any book you have read recently.

Section 4 – Media And Communication :
1. How can Social Media be used to promote products and services? Give an example.
2. What makes a good advertisement? Cite and describe any two recent advertisements you have seen and explain why they may be effective.
3. What is the role of a development journalist? Describe a typical news story that a development journalist would write.

Section 5 – Self Evaluation :
1. List five strengths and five weaknesses. How do you propose to overcome your weaknesses and capitalize on your strengths?
2. Describe an average working day and an average holiday in your life.
3. Why do you want a career in the media and communications sector?