cbseacademic.nic.in XII STD Mass Media Studies Sample Question Paper 2017-18 : CBSE Academic

Name of the Board : CBSE Academic
Class : XII STD
Document Type : Sample Question Paper
Subject : Mass Media Studies
Year : 2017-18
Website : http://cbseacademic.nic.in/SQP_CLASSXII_2017_18_final.html
Download Sample Question Paper : https://www.pdfquestion.in/uploads/22398-MassMedia-SQP.pdf
Marking Scheme : https://www.pdfquestion.in/uploads/22398-MassMedia-MS.pdf

CBSE Academic Mass Media Studies Question Paper

General Instructions:
(i) All questions are compulsory.
(ii) Marks for each question are indicated against it.

Related : CBSE Academic XII Mass Media Studies Sample Question Paper 2016 – 17 : www.pdfquestion.in/10111.html

(iii)Answers should be brief and to the point.
(iv) PART- A has 8 Very Short Answer type carrying one mark each. Answer to each question should not exceed 20 words.

(v) Questions 9 to13 in PART- B are Short Answer Type I questions carrying 3 marks each. Answer to each question should be about 40-50 words.

(vi) Questions 14 to 19 in PART- C are Short Answer Type II questions carrying 4 marks each. Answer to each question should be about 60-80 words.

(vii) Questions 20 to 22 in PART- D are Long Answer Type questions carrying 5 marks each. Answer to each question should be about 100-150 words.

(viii) Questions 23 and 25 in PART- E are Essay Answer Type questions carrying 6 marks each. Answer to each question should be about 150-200 words.

PART A : (1×8)
1. Write the full form of WWW and LAN.
2. Explain the concept of Mise-en-Scene.
3. Which software is used for audio editing in a multimedia project?
4. Write full form of FM and AIR.

5. What is Cloud Computing?
6. Explain Point of Purchase advertising.
7. Analyse covert advertising
8. Elaborate the term ICE age.

PART B : (3×5)
9. Differentiate between Multicast and Unicast.
10. What were Raymond Williams’s views on Flow and Continuous interruption?

11. Elaborate the various functions of Multimedia.
12. Compare any two genres of radio programme.
13. According to Majid Tehranian, Explain the 3 megatrends that characterize 21st Century?

PART C : (4×6)
14. Explain the following media effects theories :
** Uses and gratification
** Propaganda

15. ‘Virtual Journalism holds no charm’. Elaborate the statement with suitable examples.
16. Analyse the script-structure and features of Soap Operas.
17. Evaluate the various functions of advertising.

18. Explain the process of Adaptation.
19. Analyse how the advertising pitch of a new product is different from a well-established one.

PART D : (5×3)
20. Design an advertising campaign for a television brand.
21. Evaluate the impact of Expressionism and Neo-Realism on International Cinema.
22. What are the important characteristics of narrative according to Jerome Bruner?

PART E : (6×3)
23. Compare and contrast the following newspapers formats : – Tabloid, – Broadsheet, – Berliner
24. What is Multimedia? What are the various types of hardware used in creating a multimedia project?
25. What do you understand by Market Segmentation? Explain the process with the help of examples.
OR
What is prototype of an advertisement? Explain CLT and Quota Sampling process of testing prototypes.

Marking Scheme/Answer Key

PART –A : (1*8)
1. LAN – Local Area Network. WWW – world wide web
2. Mise-en-Scene – is a French Term which literally means ‘to put into scene’ or ‘staging an action’. It signifies director’s control over frames and individual shots. The term originated in the art of theatre in Europe.

3. Audio Editing Software – Sound Free/ Sound Forge
4. FM – Frequency Modulation and AIR – All India Radio.

5. Closely aligned to the development of internet is the growth of Cloud Computing. It’s the delivery of computing as a service rather than a product, whereby shared resources, software and information are provided to computers and other devices as a utility. The term ‘Cloud’ is used as a metaphor.

6. POP – Point of Purchase Advertising- a lot of our buying is impulsive. Something attracts us and we end up buying it on the spot. Point of purchase advertising is precisely designed to induce us into such buying.

Various windows displays, floor stands, banners are strategically placed like near the payment counters – so that it catches our eye

7. Covert Adverting – is presently a hot trend in promoting products and services. It embeds a product or a brand in entertainment or media. Like Aston Martin in James Bond. When a product is disguised in entertainment.
8. ICE Age- Information, communication, entertainment.

PART – B : (3*5)
9. Multicast – Radio, TV and Satellite communication is referred to as Multicast, meaning one-way communication from single sending source to unlimited number of receivers. The internet transmission is ‘Unicast’, referring to two-way communication and being interactive.

10. Raymond Williams was an influential critic. In his book Television : Technology and Cultural form he proposed the term ‘flow’ to describe the distinctive nature of television.

In his trip to USA in 1970, he became aware of ‘continuous interruption’ of advertising. British TV did not have such interruptions.

He submits that TV transmission has an ongoing main narrative, which is constantly interrupted with advertisements and messages. Over a period of time this continuous interruption becomes a part of the overall narrative and the audiences get s used to it.

11. Various functions of Multi Media – can be used as a great support in planning and executing any project, can be used to explain or propose a concept, using multimedia while preparing content for any topic makes the process more organized and precise, the teaching and learning can be more interactive.

12. Students to mention briefly about any two genres of Radio Programme from – Radio Play, News Bulletins, News Reels, Radio Documentaries, Countdown Shows, Radio Talk, Quiz Show, etc. (Reference- Pg- 77)

13. Majid Tehranian (IRAN) says that three Megatrends characterize our own era (21st century) and perhaps the rest of the 21st century. These are – Globalization, Regionalization and Democratization.

He says that globalization and regionalization are proceeding rapidly aided by technical progress and global and national institutions.

However, democratization is lagging somewhat behind. In the past 1991 (collapse of Soviet Union) world he sees democratization to have become an unmistakable force throughout the world.