Name of the University : Manonmaniam Sundaranar University
Department : Mass Communication and Journalism — DD & CE
Degree : M.A
Subject Code/Name : DMJ22/Communication Research
Year : II
Website : msuniv.ac.in
Document Type : Question Bank
Download Model/Sample Question Paper :
Apr 2014 : https://www.pdfquestion.in/uploads/msuniv.ac.in/7752-apr2014.pdf
Nov-2013 : https://www.pdfquestion.in/uploads/msuniv.ac.in/7752-nov2013.pdf
Sub. Code : DMJ 22
M.A. DEGREE EXAMINATION, NOVEMBER 2013 :
Second Year – Non-Semester
Mass Communication and Journalism — (DD & CE) :
Related : Manonmaniam Sundaranar University DMJ11 Fundamentals Of Journalism & Mass Communication MA Question Bank : www.pdfquestion.in/7750.html
Communication Research :
(For those who joined in July 2009–10 onwards)
Time : Three hours
Maximum : 100 marks
PART A : (5 × 5 = 25 marks)
Answer any FIVE questions out of Eight :
1. Distinguish between scientific and commonsense research.
2. Explain how a research problem is defined.
3. Detail the measures of central tendency.
4. Explain the significance of checking the research project’s internal and external validity.
5. “A sample does not provide the exact data that a population would, the potential error must be taken into account” – Explain.
6. Describe the different levels of measurement.
7. Explain the semantic differential scale.
8. “Experimenter bias can also enter into any phase of a research project if the researcher becomes swayed by a client’s wishes for a project’s end result”. Prove or disprove.
PART B : (5 × 15 = 75 marks)
Answer any FIVE questions out of Eight :
9. “Research in mass media is used to verity or refute gut feelings or intuition for decision makers”. Explain.
10. Write down your interpretations on media as culture industry.
11. Explain in detail the historic research.
12. Define Audience research. How will you conduct an audience research for studying the impact of television on women.
13. “A sample does not provide the exact data that a population would, the potential error must be taken into account” – Explain.
14. Critically examine the data collection techniques available for a communication research.
15. Examine the significance of statistics in social science research.
16. Explain the steps involved in writing a survey research report.
Sub. Code : DMJ 22
M.A. DEGREE EXAMINATION, APRIL 2014.
Second Year — Non–Semester
Mass Communication and Journalism (DD & CE)
COMMUNICATION RESEARCH :
(For those who joined in July 2009–2010 onwards)
Time : Three hours
Maximum : 100 marks
PART A : (5 * 5 = 25 marks)
Answer any FIVE questions out of Eight :
1. Explain the characteristics of scientific research.
2. Explain the different phases of communication research.
3. Describe the different types of validity.
4. Explain the content analysis of methodology.
5. Explain random and cluster sampling.
6. Elucidate the Chi-square test.
7. Expand SPSS. Explain its significance.
8. Illustrate the role of statistics in social research.
PART B : (5 * 15 = 75 marks)
Answer any FIVE questions out of Eight :
9. ‘‘Research in mass media is used to verify or refute gut feelings or intuition for decision makers’’. Explain.
10. ‘‘Research is the only way to find out about a target audience and what they want from a station’’ – Elucidate.
11. Describe the different levels of measurement used in the mass communication.
12. ‘‘The design of a questionnaire must always reflect the basic purpose of the research’’ – Elucidate.
13. Define sampling. Elaborate on probability sampling methods.
14. Explain how statistical tools will be useful in making inferences.
15. ‘‘No matter whether the traditional or non-traditional form of report writing is chosen, the researcher must consider the intended audience of the report’’ – Elucidate.
16. Explain the steps involved in writing a survey research report.
Fundamentals Of Journalism And Mass Communication :
(For those who joined in July 2009–10 onwards)
Time : Three hours
Maximum : 100 marks
PART A : (5 * 5 = 25 marks)
Answer any FIVE questions out of Eight :
1. Argue journalism as a profession.
2. Describe the qualifications required for a good journalist.
3. Explain the importance of Accuracy, Objectivity, Fairness for a newspaper.
4. Identify the types of news normally found in newspapers.
5. Explain non-verbal communication.
6. Communication is the act or process of transmission. Explain.
7. Illustrate the Shannon and Weaver’s mathematical model of communication.
8. Write a note on Lass Well’s model of communication.
PART B : (5 * 15 = 75 marks)
Answer any FIVE questions out of Eight :
9. Freedom of the press is in the minds of the journalists. Do Indian journalists enjoy that? Elaborate.
10. Delineate the development of tamil press.