University : University of Madras
Degree : B.Sc
Department :Business Administration
Subject : Business Data Processing
Document type : Question Paper
Website : ideunom.ac.in
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Business Data Processing Model Paper
MAY 2012 P/ID 103/PXP
Time : Three hours
Maximum : 100 marks
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Answer ALL questions in about 1,200 words each.
All questions carry equal marks. (5 ´ 20 = 100)
1. (a) Write an essay on British polity in Indian Administration.
Or
(b) Examine the problems of Union-State Administrative Relations.
2. (a) Explain the structure and functions of cabinet in India
Or
(b) Bring out the role of Finance Ministry in Indian Administration.
3. (a) Estimate the features of All India Services.
Or
(b) Explain the position, structure and functions of Union Public Service
4. (a) Write an essay on Administrative Reforms after Independence.
Or
(b) How does Judiciary exercise control over Administration in India? Explain.
5. (a) Discuss the recruitment procedure for State Public Services.
Or
(b) Estimate the performance of Urban Government administration after 74th
May 2012
P/ID 102/PXN
Time : Three hours
Maximum : 100 marks
Answer ALL questions in about 1,200 words each.
All questions carry equal marks. (5 ´ 20 = 100)
1. (a) Describe the nature and scope of Management.
Or
(b) Examine the criticism levelled against the traditional school of Management
2. (a) Analyse the features of Systems theory of Management.
Or
(b) Explain the different levels of Management and their functions.
3. (a) Discuss the Decision making theory of Herbert Simon.
Or
(b) Define communication. Explain its kinds.
4. (a) Examine the defects of Management by Objectives.
Or
(b) Management Information System is a gift to Management. Comment.
5. (a) Discuss the advantages and disadvantages of participative management.
Or
(b) Bring out the features of Training and Development in management.
October 2013
U/ID 72161/UDVA
Time : Three hours
Maximum : 100 marks
PART A : (10 ´ 3 = 30 marks)
Answer any TEN questions.
All questions carry equal marks.
Write a short note on the following :
1. Skill.
2. Technical Semantic.
3. Visual Communication.
4. Centrality of design.
5. Space.
6. Contrast.
7. Visual illusions.
8. Research.
9. Design execution.
10. Denotation.
11. Colour psychology.
12. Contrast.
PART B : (5 × 6 = 30 marks)
Answer any FIVE questions.
All questions carry equal marks.
13. Write short notes on Oral communication.
14. Explain briefly the communication process.
15. Examine the factors of optical illusions.
16. Describe Textures and form.
17. What’s Paralanguage?
18. Briefly explain different levels of communication.
19. Describe popular culture and its importance.
PART C : (4 × 10 = 40 marks)
Answer any FOUR questions.
All questions carry equal marks.
20. Describe briefly the 3 basic models of Communication?
21. What are the principles of design? Describe each principle with examples.
22. Explain thematic and visual presentation in the design process
23. Describe visualization and creative thinking in designing.
24. How the research is important in creating concept to design a visual advertisement project?
25. What are all the process involved in design execution and presentation?
October 2013
U/ID 72162/UDVB
Time : Three hours
Maximum : 100 marks
PART A — (10 × 3 = 30 marks)
Answer any TEN questions.
Write a short note on the following :
1. Retail advertising.
2. ABC.
3. Target audience.
4. Positioning.
5. Brand ambassador.
6. Thumbnail.
7. Rhythm.
8. Public service advertisement.
9. Visualization.
10. Balance.
11. Conceptualization.
12. Logos.
PART B : (5 × 6 = 30 marks)
Answer any FIVE questions.
13. Explain the nature and scope of advertising.
14. Write an account on Advertising Standard Council?
15. Describe the visuals and appeals in ad production?
16. How media advertising helps in global marketing?
17. What is consumer advertising?
18. Define agency selection.
19. Write a note on a successful ad campaign you came across recently.
PART C : (4 × 10 = 40 marks)
Answer any FOUR questions.
20. Describe the merits and demerits of advertising.
21. What are the factors involved in corporate promotional advertising?
22. Trace the evolution of advertising Industry in India.
23. Discuss the need of account planning and strategy
MAY 2013
U/ID 31514/UCRE
Time : Three hours
Maximum : 100 marks
PART A — (40 ´ 1 = 40 marks)
Answer the following questions by choosing the correct answer.
1. Rosalind and Celia are ———————.
(a) neighbours (b) Cousins (c) friends
2. Duke Senior is the brother of ———————.
(a) Oliver (b) Orlando (c) Frederick
3. Celia named herself as ——————— in her disguise.
(a) Ganymede (b) Aliena (c) Phebe
4. Orlando saved ——————— from a hungry lioness.
(a)Sir Rowland (b) Oliver (c) Duke Senior
5. The person who was always melancholic is ———————
(a) Touchstone (b) Orlando (c) Jacques
6. Orlando writes love poems on ———————.
(a) Trees (b) Paper (c) Leaves
7. Rosalind is the daughter of ———————.
(a) Frederick (b) Duke Senior (c) Orlando
8. The theme of the play As you Like It is ———————
(a) Love (b) Enmity (c) Forgiveness
9. Rosalind falls in love with ———————.
(a) Oliver (b) Orlando (c) Touchstone
10. Oliver and Orlando were ———————.
(a) Friends (b) Brothers (c) Enemies
11. Antony and Cleopatra deals with ——————— history.
(a) Roman (b) France (c) England
12. Antony wastes his time in ———————.
(a) London (b) Egypt (c) Italy
13. Antony’s first wife is ———————.
(a) Fulvia (b) Octavia (c) Cleopatra
14. Cleopatra presents ——————— to Caesar.
(a) Jewels (b) Dress (c) Momento
15. ——————— gets drunk at Pompey’s feast.
(a) Antony (b) Lepidus (c) Enobarbus
16. Before dying Cleopatra says “———————, I come”.
(a) Brother (b) Father (c) Husband
17. Antony dies at the end of ———————.
(a) Act IV (b) Act V (c) Act III
18. Enobarbus advises Cleopatra ———————.
(a) To go to the battlefield
(b) Not to go to Actium
(c) To run away from Actium
19. Octavious Caesar plans to take ——————— to Rome.
(a) Cleopatra (b) Antony (c) Enobarbus
20. Antony is praised as ———————
(a) Ratting thunder (b) The sun (c) The Moon