Organisation : Indian Institute of Materials Management
Degree : PGDMM(PG Diploma in Marketing Management)
Subject : Buiness Strategies & World Class Practices
Document Type : Question Paper
Website : iimm.org
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Business Strategies & World Class Practices Question Paper :
INDIAN INSTITUTE OF MATERIALS MANAGEMENT
JUN-2010
Post Graduate Diploma in Materials Management
PAPER 16
Date: 17.6.2010
Max. Marks 100
Time: 2.00pm to 5.00pm
Duration 3 hours
Related : Indian Institute of Materials Management Total Quality Management PGDMM Question Paper : www.pdfquestion.in/6741.html
Instructions
1. The question paper is in three parts
2. Part A is compulsory. Each question carries one mark. Total marks-32
3. In Part B answer 3 questions out of 5. Each question carries 16 marks Total marks-48
4. Part C is a case study with sub questions and it is compulsory. Total Marks-20
PART A
Q.1. Fill in the blanks. (Please do not reproduce the statement)
i) Information age is dominated by ___________ workers.
ii) Hall’s frame work of value added manufacturing is described in three overlapping concepts, TQM, JIT and _________________ ______
iii) A regime of comprehensive maintenance activity, carried out largely by the operator of the equipment is called _________.
iv) Company’s ability to introduce new products and modification to existing products is called __________ flexibility.
v) The two pillars of Toyota production system are JIT and ______________
vi) To make fundamental improvement in the production process, the ________ must be distinguished from ________ and analyze them separately.
vii) In world class manufacturing, operators are taught to be capable of handling ___________ processes.
viii) The mechanism used for pulling materials in JIT system is called _______
Q.2. State True or False (Please do not reproduce the statement)
i) In information age companies could gain sustainable competitive advantage through deploying new technology into physical assets rapidly.
ii) The white collar workers are now called knowledge workers.
iii) The inventory turnover of raw material and work in progress is 80/100 for a Class A world class manufacturer.
iv) Time based competition refers to cycle time reduction in the entire value chain.
v) Beneficial supplier relationships may be created using techniques like single sourcing, certification and openness.
vi) The order fulfillment process as well as the product development process must be continuously shortened to achieve the world class status.
vii) Shingo’s zero quality control consists of source inspection and use of poka yoke.
viii) Mass customization can be achieved through improving flexibility.
Q.3. Expand the following :
i) SBR
ii) ESI
iii) AGV
iv) PPC
v) CUSUM
vi) TQC
vii) PDM
viii) RDBMS
Q.4. Match A and B
i) Industrial age – a) Load-smooth production
ii) Globalization – b) Deming
iii) JIT – c) Control chart
iv) Production leveling – d) Bar code
v) System of profound knowledge – e) Waste elimination
vi) Shewart – f) Reducing set up time
vii) Universal product code – g) New space-time combination
viii) SMED – h) Economies of scale
PART B :
Q.4 Explain the issues involved in the strategic planning for world-class manufacturing.
Q.5. Explain world class manufacturing based on the following
a) Schonberger’s model
b) Gunn’s model
Q.6. a) Explain Deming’s system of profound knowledge.
b) Explain Shingo’s approach to quality management
Q.7. a) What is Cellular Manufacturing? What are the advantages and disadvantages?
b) What is SMED? What are the steps involved in Making SMED operational?
Q.8. Write short notes any four
a) Kanban
b) Rapid prototyping
c) Supplier Interface
d) Benchmarking
e) Material processing and handling tools
PART C :
Case study :
Before the first E-retailer ever set up shop, Dell Computer turned the personal computer industry on its ear by pioneering the idea of selling custom-built PCs directly to consumers. By developing and then staying focused on what they termed the direct model, Michael Dell built a $ 21 billion company that is both known for supply chain excellence and widely considered to have the right business model for the internet age.
Today, Dell uses the Internet as a key part of its IT strategy: the company is now creating Web-based links for each of its suppliers to facilitate the rapid exchange of information such as component quality metrics, cost structures, and current and future demand forecasts. Providing suppliers with closer electronic links helps Dell continue to push for improved velocity and better quality data and ultimately reduce the total cycle time from when Dell customers place an order to when they receive it.
Questions :
1) Elaborate how supplier interface contributed to the success of Dell’s business model.
2) How Dell used information technology to derive business success?