University : University Of Pune
Degree : PGDMM(Post Graduate Diploma in Marketing Management)
Semester : I
Subject :Basics Of Marketing
Document Type : Question Paper
Website : unipune.ac.in
Download Previous/ Old Question Papers :
2010 : https://www.pdfquestion.in/uploads/unipune.ac.in/6607-2010PGDMM.pdf
2011 : https://www.pdfquestion.in/uploads/unipune.ac.in/6607-pgdmm_oct2011.pdf
2012 : https://www.pdfquestion.in/uploads/unipune.ac.in/6607-122PGDMM.pdf
2013 : https://www.pdfquestion.in/uploads/unipune.ac.in/6607-2013PGDMM.pdf
Basics Of Marketing Model Paper :
P. G. D. M. M. (Semester – I) Examination – 2012
(2005 Pattern)
Time : 3 Hours
Max. Marks : 60
Related : University Of Pune Materials Management PGDMLM Question Paper : www.pdfquestion.in/6606.html
Instructions :
(1) Attempt any four questions.
(2) All questions carry equal marks.
Q.1) Define Marketing. Explain role of a Marketing Manager along with desired qualities to perform it.
Q.2) Define Segmentation. Elaborate various Bases of Segmentation.
Q.3) Explain influence of the following factors on Consumer Buying Decision process
(a) Media
(b) Reference Group
(c) Past Experience
Q.4) What are the various stages of New Product Development ? What are the reasons for failure of a New Product ?
Q.5) Define Sales Forecasting. Explain various techniques to forecast Sales.
Q.6) Discuss Process of Marketing Control in detail.
Q.7) Write short notes : (Any Three)
(a) Marketing Mix
(b) Trends in Packaging
(c) Product Life Cycle
(d) Approaches to Marketing
(e) Target Marketing
101 : Basics Of Marketing – 2011 :
Time : 3 Hours
Max. Marks : 70
Instructions :
1) Attempt any five questions.
2) All questions carry equal marks.
1. a) Define Marketing. How it differs from selling ?
b) Explain Holistic Marketing Orientation.
2. Discuss various “Macro-Environmental” factors to be considered while analyzing marketing environment.
3. What is “Target Marketing” ? State various strategies used for targeting the market.
4. Explain in detail the process of “Marketing Planning”.
5. State the need for Marketing Organizations. Discuss Functional and Geographic Organizations with examples.
6. Why marketing controls are necessary ? Discuss process of setting marketing controls and also various types of controlling techniques.
7. Write short notes (any 2) :
a) Consumer satisfaction V/s Consumer Delight.
b) Niche Marketing.
c) Buyer decision making process.
P. G. D. M. M. (Semester – I) Examination – 2012
BASICS OF MARKETING
(2008 Pattern)
Time : 3 Hours
Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) State necessity of Environmental Analysis. Discuss in detail ‘PEST Analysis’.
Q.2) Explain Decision-making Process of a Buyer.
Q.3) How will you segment Market for the following ?
(a) Cleaned, Cut and Packed Fresh Vegetables
(b) Micro-wave Oven
(c) Small Electric Car for Family
Q.4) Explain various stages of ‘Product Life Cycle’.
State its importance in preparing Marketing Strategies.
Q.5) What is Marketing Mix ? Discuss 7 P’s of Marketing for Services.
Q.6) (A) State necessity of Marketing Control.
(B) What is Marketing Audit ?
Q.7) Write short notes : (Any Two)
(a) Marketing Planning
b) Selling v/s Marketing
(c) Function Based Organisation
P. G. D. M. M. (Semester – I) Examination – 2010
BASICS OF MARKETING
(2008 Pattern)
Time : 3 Hours] [Max. Marks : 70
Instructions :
(1) Attempt any five questions.
(2) All questions carry equal marks.
Q.1) (A) Bring out differences between Selling and Marketing.
(B) Explain : Customer Satisfaction and Customer Delight.
Q.2) Define Consumer Behaviour. Explain in detail Post-purchase Behaviour of Consumer.
Q.3) Explain need for Environmental Analysis in Marketing. State how Technological and Political Environment affects Marketing Decision ?
Q.4) What do we understand by ‘Market Segment’ ? Discuss with suitable examples the basis for segmentation in ‘Consumer Goods’.
Q.5) Discuss in detail Functional and Customer based Organisation Structure.
Q.6) State necessity of Marketing Planning. State various steps involved in Marketing Planning.
Q.7) Write short notes : (Any Two)
(a) Marketing Mix
(b) Product Differentiation
(c) Marketing Control
101 : Basics Of Marketing – 2013 :
Time : 3 Hours
Max. Marks : 70
Instructions :
1) Attempt any five questions.
2) All questions carry equal marks.
1. What is Marketing ? State various approaches to marketing.
2. Explain the concept of “Product Life Cycle”. Describe suitable Marketing strategies for various stages of PLC.
3. Discuss in detail “4 P’s of marketing mix”.
4. State the necessity of “Marketing Organisation”. Explain any two types of Marketing Organisations.
5. Why is Marketing planning essential ? Elaborate various steps involved in the same.
6. a) What is “Product Positioning” ?
b) How will you segment the market for “cut, clean and packed” vegetables marketing ?
7. Write short notes (any 2) :
a) Methods of pricing
b) Marketing controls
c) Target Marketing.