College : Vardhaman College Of Engineering
Degree : M.B.A
Semester : IV
Subject : Advertising & Brand Management
Document type : Question Paper
Website : vardhaman.org
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Vardhaman Advertising & Brand Management Question Paper
(Master of Business Administration)
Time: 3 hours
Max Marks: 60
** Answer any FIVE Questions.
** All Questions carry equal marks
Related : Vardhaman College Of Engineering Strategic Investment & Finance Decision M.B.A Question Paper : www.pdfquestion.in/6473.html
All parts of the questions must be answered in one place only
1. Discuss the options available and their suitability, for a marketer in terms of marketing communication mix. 12M
2. Bring out the economic, social and ethical aspects of advertising? 12M
3. Write in detail about media scheduling. 12M
4. Discuss in detail the pros and cons of measuring advertising effectiveness and highlight on the measurement difficulties. 12M
5. Analyze your observations regarding the popularity of various direct response advertising methods from a local context. Comment on the future potential of various direct response advertising methods. 12M
6. Bring out the importance of Branding from the perspectives of consumer and manufacturer. 12M
7. “Every retailer will have profit from private labels”, present your arguments with regard to the above statement. 12M
8. How do you evaluate a brand extension opportunity? 12M
Advertising & Brand Management
Date: 05 May, 2017 FN
Time: 3 hours
Max Marks: 70
Answer any Five Questions.
All Questions carries equal marks.
1. Discuss the role of integrated marketing communications in creating a brand image. How do media contribute to the development of these images in the competitive growing scenario? 14M
2. Briefly explain Psychological factors affecting consumer behavior. 14M
3. a) Explain various methods used in setting advertising budget. 7M
b) What are the factors influencing advertising budget? 7M
4. The growth of Facebook has had a major impact on the way advertisers attempt to reach their customers. Discuss how Facebook has changed the media environment with relevant examples. 14M
5. Discuss how Do Not Disturb (DND) Call Registry developed by the TRAI is impacting the direct marketing. 14M
6. a) What are the advantages of mobile advertising? 7M
b) What are the different forms of internet advertising? 7M
7. Define “deception” in the context of advertising. And discuss the social and ethical criticisms of advertising. 14M
8. What ethics should be followed during advertising? Why companies should consider children advertising with special care? 14M
Industrial Relations
Date: 01 May, 2017
Time: 3 hours
Max Marks: 70
Answer any Five Questions.
All Questions carries equal marks.
1. a) What is industrial relations? Discuss the importance of IR in the present scenario. 7M
b) Discuss the nature of industrial relation. 7M
2. a) Elaborate the growth of trade unions in India. 7M
b) Discuss the trade union problems in India. 7M
3. a) Explain the advantages of worker’s participation in management. 7M
b) Explain negotiation techniques and skills. 7M
4. a) Explain the types and levels of tripartism. 7M
b) Explain the role of the government in managing and maintaining good industrial relations. 7M
5. a) Write a note on the significance of industrial safety for employees. 7M
b) Explain the duties of the labour welfare officer. 7M
6. a) Explain the objectives and provisions of the Minimum Wages Act. 7M
b) Explain the objectives and provisions of the Employees State Insurance Act. 7M
7. a) Compare and contrast conciliation, arbitration and adjudication. 7M
b) Illustrate the three tier system of Adjudication. 7M
8. a) Illustrate the machinery to settling industrial disputes. 7M
b)Explain the causes of industrial disputes. 7M
Entrepreneurship Development
Date: 28 April, 2017 FN
Time: 3 hours
Max Marks: 70
Answer any Five Questions.
All Questions carries equal marks.
1. a) Explain the characteristics of successful entrepreneurs with reference to any successful entrepreneur. 7M
b) An upcoming entrepreneur can source for Business idea from various sources. Discuss such sources to help him come up with good business ideas. 7M
2. a) Define the term Patent? Discuss the issues related to patent. 7M
b) Discuss in detail about Trade Secret. 7M
3. a) What is Project Report? Explain its essential contents. 7M
b) What is Project Appraisal? Discuss the significance of Project Appraisal. 7M
4. a) Explain the role and functions of IDBI in Entrepreneurship Development. 7M
b) Discuss the objectives of Industrial Estates and KVIC. 7M
5. a) Explain the risk reduction strategies for new entry exploitation. 7M
b) Write Short notes on Generation of new entry opportunity. 7M
6. a) Define Business Ethics? Explain its importance. 7M
b) Write short notes on Corporate Climate audits. 7M
7. a) Explain the OECD principles of corporate governance. 7M
b) Explain in detail about any one corporate governance model. 7M
8. a) Discuss in detail about ethical Investing. 7M
b) What is CSR? Discuss the tools of Social responsibility. 7M
View Comments (1)
Two main reasons why brands may choose not to advertise in the future, or at least not as much?