Name of the University : West Bengal University of Technology
Department : Apparel Production Management
Degree : B.Tech
Sem : VI
Subject Code/Name : APM-603/Apparel Marketing And Merchandising
Website : wbut.ac.in
Document Type : Previous Year Examination Question Paper
Download Model/Sample Question Paper :
2013 : https://www.pdfquestion.in/uploads/qpaper.wbut.ac.in/6401-APM-603(3).pdf
Apparel Marketing & Merchandising Question Paper :
Time Allotted : 3 Hours
Full Marks : 70
** The figures in the margin indicate full marks.
** Candidates are required to give their answers in their own words as far as practicable.
Related : West Bengal University of Technology APM601 Product Engineering & Plant Layout B.Tech Question Paper : www.pdfquestion.in/6398.html
GROUP – A : ( Multiple Choice Type Questions )
1. Choose the correct alternatives for the following : 10 × 1 = 10
i) Marketing is
a) selling b) advertising
c) promotion d) all of these.
ii) Which of the following is not an element of marketing mix ?
a) Product b) Price
c) Planning d) Promotion.
iii) In the growth stage of a product, its price is
a) highest b) high
c) lowest d) moderate.
iv) Which of the following is not a demographic variable ?
a) life style b) religion
c) sex d) income.
v) Marginal Costs are not affected by the changes in Fixed Costs.
a) True
b) False.
vi) Insurance and Property Taxes are included in
a) Variable Cost
b) Fixed Cost
c) Total Cost
d) both (b) and (c) are correct.
vii) Design Specification sheet has a flat sketch of garment.
a) True
b) False.
viii) Factory Overhead is expressed as a percentage of the
a) general overhead b) direct labour
c) both (a) and (b) d) none of these.
ix) Production process strongly depends on
a) market forecasting b) bulk order
c) straight buyer d) both (a) and (b).
x) Which costing system can be applied for readymade garment manufacturing ?
a) Job costing b) Batch costing
c) Operational costing d) Process costing.
GROUP – B : ( Short Answer Type Questions )
Answer any three of the following : 3 × 5 = 15
2. Define Budgetary Control.
3. Describe how marketing mix changes with the stages of PLC.
4. Describe the process of report presentation and implementation for market research.
5. What is Cost Centre ? How many types of cost centres are there ?
6. Discuss about Job Costing with their variations.
GROUP – C : ( Long Answer Type Questions )
Answer any three of the following : 3 × 15 = 45
7. a) Draw a graph between sale, profit and time and explain it.
b) What are the responsibilities of a marketing department ?
c) What are the key roles of a merchandiser ? 5 + 5 + 5
8. a) What is market segmentation ?
b) What are the bases for it ?
c) Select a branded apparel product of your choice.
Analyse in detail the factors that have contributed to its success. 2 + 6 + 7
9. a) How could you define costing ?
b) What are the techniques of costing ? Explain it elaborately. 5 + 10
10. a) What is budgetary control ?
b) Discuss essentials of a successful budgetary control.
c) Explain the limitation of budgetary control 3 + 6 + 6
11. a) What are the basic components of a production system ?
b) Explain bundling types and sizing clearly.
c) Draw the two ways of production flow types. 2 + 7 + 6
Apparel Accessories And Surface Ornamentation – 2010 :
Time Allotted : 3 Hours
Full Marks : 70
** The figures in the margin indicate full marks.
** Candidates are required to give their answers in their own words as far as practicable.
GROUP – A : ( Multiple Choice Type Questions )
1. Choose the correct alternatives for the following : 10 × 1 = 10
i) Thing those attached with garment to enhance the aesthetic property is called
a) Accessories
b) Jewelry
c) Trimmings.
ii) A decorative work in which one piece of cloth is sewn or fixed onto another is called
a) Embroidery
b) Applique
c) Batik.
iii) In Surface Ornamentation the resist printing is
a) Block Printing
b) Stencil Printing
c) Tie-dye Printing.
iv) The faster production in large quantity of embroidered garment which system will be followed ?
a) Machine Embroidery
b) Pictograph
c) Hand Embroidery.
v) The material used in between garment and lining to complete the drape ability is called
a) Sleeps
b) Inter-lining
c) Inner wear.
vi) Tussels in one type of
a) Fabric
b) Lace
c) Surface Ornamentation.
vii) The things used to hold the garment with the body and to close the open part of the garment are
a) Casing
b) Fasteners
c) Cording.
viii) In embroidery Running stitch, Chain stitch, Stem stitch are some
a) Filling stitches
b) Knotting stitches
c) Outline stitches.
ix) In printing technology the Stamping process is used in
a) Batik printing
b) Pigment printing
c) Block printing.
x) The Jewelry usually has little inherent value but serves for a period of years as attractive is called
a) Diamond
b) Fine Jewelry
c) Costume Jewelry.
GROUP – B : ( Short Answer Type Questions )
Answer any three of the following. : 3 × 5 = 15
2. What do you mean by Applique work ? Discuss the various method of Applique work.
3. How could you define Embroidery ? Write the differences between Hand & Machine Embroidery.
4. Distinguish between Ordinary (fine) Jewelry and Costume Jewelry.
5. What is Interlining ? Describe about its attachment and types.
6. What is fastener ? Explain the different types of fasteners and their uses.
7. Write short note on any one of the following :
a) Expects and Laces
b) Motifs and Applique
c) Elastic and tapes.
GROUP – C : ( Long Answer Type Questions )
Answer any three of the following : 3 × 15 = 45
8. How could you define Trimmings ? Discuss about
i) Fasteners
ii) Fringes
iii) Tussels
iv) Sequences.
9. Define Accessories. Discuss any three types of Accessories. How is it helps in improving the garment looks ? Explain it.
10. What is Batik ? Can resist printing be considered a surface ornamentation technique ? Describe about different types and variations of resist printing technique for improving look and style of the clothes/garments.
11. What do you know about Surface Ornamentation ? Explain the different techniques to do the surface ornamentation. Describe the various methods of tie and block printings as dye and surface ornamentation techniques.
12. Discuss various techniques to bead work and mirror work. Explain this with the help of suitable figures/drawings, mentioning the special features of mirror work of Rajasthan and bead work of Gujarat.
13. Discuss the various processes of Batik Techniques that generally used. Also explain the history and origin of Batik technique and different newer variations in Batik work.
14. Explain the following types of traditional textiles with special surface ornamentation techniques applied on it ( any three ) :
a) Zardosi of Gujarat
b) Kantha work of Bengal
c) Ari work of Western India
d) Kashmiri Kashida
e) Chikankari of Lucknow (UP)
f) Pipli of Orissa.