Name of the University : West Bengal University of Technology
Department : Apparel Production Management
Degree : B.Tech
Sem : VI
Subject Code/Name : APM-607/Fashion Business
Website : wbut.ac.in
Document Type : Previous Year Examination Question Paper
Download Model/Sample Question Paper :
2010 : https://www.pdfquestion.in/uploads/qpaper.wbut.ac.in/6352-2010APM-607.pdf
2011 : https://www.pdfquestion.in/uploads/qpaper.wbut.ac.in/6352-2011APM%20-%20607.pdf
2012 : https://www.pdfquestion.in/uploads/qpaper.wbut.ac.in/6352-2012APM-607(1).pdf
Fashion Business Question Paper :
Time Allotted : 3 Hours
Full Marks : 70
**The figures in the margin indicate full marks.
** Candidates are required to give their answers in their own words as far as practicable.
Related : West Bengal University of Technology APM602 CAD/CAM for Apparel Products B.Tech Question Paper : www.pdfquestion.in/6351.html
GROUP – A : ( Multiple Choice Type Questions )
1. Choose the correct alternatives for the following : 10 × 1 = 10
i) The movement of fashion can be accelerated by
a) Sumptuary laws
b) Sales Promotion
c) Accessories.
ii) In between three theory the oldest theory of fashion adoption is
a) Trickle down theory
b) Trickle across theory
c) Trickle up theory.
iii) All the activities involved in conceiving a product and directing the flow of goods from producers to the ultimate consumer is
a) Merchandising
b) Accounting
c) Marketing.
iv) In fashion cycle when a fashion is at the height of its popularity and use – named
a) Culmination or Peak period
b) Rise period
c) Introduction period.
v) To plan coordinate and distribute product an advertising agencies, trade association, textile manufacturers and fibre companies – all need
a) Designers
b) Merchandisers
c) Stylists.
vi) The fashion movement in a particular direction is called
a) Trend
b) Season
c) Cycle.
vii) The planning involved in marketing the right merchandising of the right quantities of the right price is called
a) Terminology of Fashion
b) Fashion Merchandising
c) Fashion Marketing.
viii) A style that continuous to be popular and remains in general fashion for an extended period of time is
a) Ford
b) Fad
c) Classic.
ix) The overall outline or shape of the costume is called
a) Design
b) Silhouette
c) Style.
x) Factor that retard the development of fashion cycles discourage people from adopting incoming styles is
a) Sumptuary laws
b) Sales promotion
c) Accessories.
GROUP – B : Short Answer Type Questions
Answer any three of the following : . 3 × 5 = 15
2. What is fashion merchandising ? In apparel industry how the fashion merchandising works ?
3. Name and explain the five phases of a fashion’s cycle and state its significance.
4. What are the theories of fashion adoption ? Discuss them in the light of consumer acceptance.
5. What type of carrier opportunities are there in fashion business ?
6. Discuss the role of fashion seasons in fashion business and its importance.
7. Discuss the role of supply chain management in fashion business.
OR
Discuss the demographic, psychographic, economic and social factors for consumers/clients to adopt fashion garments.
GROUP – C : ( Long Answer Type Questions )
Answer any three of the following. : 3 × 15 = 45
8. Discuss the factors that tend to retard the development of fashion cycles by discouraging the adoption of newly introduced styles.
9. How could you define the fashion ? Describe the principles of fashion and fashion movement.
10. What is the role of a designer in fashion industry ? How many types of designers are there in fashion industry ? Explain the role of different types of fashion designer in fashion business.
11. How could you explain the Manufacturer’s and Retailer’s role and their influence in fashion industry ?
12. What are the factors that help to accelerate the forward movement of fashion through fashion cycle ? Explain it with specific example.
13. Write short notes on any three of the following : 3 × 5
a) Fashion audit.
b) Fashion environment.
c) Fad.
d) Fashion vs style.
e) Fashion leader.
f) Visual merchandising.
g) Fashion culture.
h) Fashion accessories.
Fashion Business – 2012 :
Time Allotted : 3 Hours
Full Marks : 70
** The figures in the margin indicate full marks.
** Candidates are required to give their answers in their own words as far as practicable.
GROUP – A : ( Multiple Choice Type Questions )
1. Choose the correct alternatives for the following : 10 × 1 = 10
i) The budget market makes attempt to offer
a) usual style, close copies, moderate price styling
b) innovative high fashion very expensive styling
c) high quality, custom design, less expensive styling
d) mass-produce close copies, high priced stylings.
ii) A mart house
a) a wholesale market
b) production centre of fashion
c) exhibition of designer’s produce
d) clothes and accessories of a fashion.
iii) The higher level of education helps
a) retarding fashion cycle
b) accelerating fashion cycle
c) making steady fashion cycle
d) establishing consumer’s fashion.
iv) The retailers stay
a) ahead of their customers buying
b) behind of their customers buying
c) equal of their consumer buying
d) ahead initially and then behind of their customers buying.
v) An apparel jobber handles
a) all the operations required to produce apparel
b) production of one product item
c) supply of sewing services to the apparel industry
d) designing to shipping but not sewing operation.
vi) The legal restrictions are more in……..form of Business ownership.
a) sole proprietorship
b) partnership
c) corporation (Inc).
vii) Category killers operates on
a) Primary level
b) Secondary level
c) Retail level
d) Auxiliary level.
viii) The Royalty fee usually ranges from……….of sales.
a) 15% – 20% b) 2 % – 15%
c) 25% – 35% d) 2 % – 30%.
ix) More people are able to buy fashion when
a) disposable income is increased
b) discretionary income is more
c) personal income is more
d) disposal and discretionary income are more.
x) A knock-off is
a) a copy of best seller garments’ design
b) a copy of design intended to derive the consumer
c) to create shape to describe outline of whole garment
d) to balance in design in garment.
GROUP – B : ( Short Answer Type Questions )
Answer any three of the following. : 3 × 5 = 15
2. Explain the effect of visual Merchandising in retailing.
3. Compare a shopping centres and larger malls.
4. Differentiate between a license agreements and a franchise.
5. Describe market weeks.
6. How does speciality stores control fashions retailing ?
7. What is sensory retailing ?
8. What are the differences among advertising, publicity and public relations ?