Name of the University : Uttarakhand Open University
Degree : MAMC/ PGDJMC
Department : Journalism
Subject Code/Name : MAMC/JMC06 Advertising And Public Relations
Semester : II
Document Type : Old Question Papers
Website : uou.ac.in
Download Model/Sample Question Paper : https://www.pdfquestion.in/uploads/uou.ac.in/4506.-MAMC-JMC-06.pdf
UOU Advertising & Public Relations
MAMC-11/PGDJMC-10
(Master of Art in Mass Communication/P.G. Diploma in Journalism & Mass Communication)
Second Semester, Examination 2012
Related : Uttarakhand Open University MAMC/ JMC05 Editing, Publication & Production MAMC/ PGDJMC Question Bank : www.pdfquestion.in/4500.html
Time : 3 Hours Max. Marks :30
Note :- The Question Paper is divided into three sections ‘A’ , ‘B’ and ‘C’. Answer the Questions according to the direction given in each section.
SECTION-A
Attempt any Two Questions. Each carrying equal marks.
What is importance of Advertisements from the point of view of Media? What are its advantages and disadvantages?
Discuss various medium of advertisement and their merits demerits.
Describe various stages of advertisement layout.
Describe the importance and various functions of an adagency.
SECTION–B
Attempt any Four questions. Each carrying equal marks.
1. What is a classified advertisement?
2. What is advertisement appeal?
3. What is the importance of ethics in advertising?
4. Advertisements are the bundle of false promises. Comment on it.
5. What is D.A.V.P?
6. What is TRP? How is it related to advertising?
7. What are the strategies to plan advertisement budget?
8. Explain two main differences between advertisement and news?
Section – C :
Choose the Correct alternative. 10 x ½ =5
1. Matrimonial ad is
1. Classified ad 2. Display
3. Classified display 4. None of these
2. Puppet show is a form of advertisement
1.Yes 2. No
3. Ads are published in editorial page
1.Yes 2. No
4. Ad is a medium of mass communication.
1- Yes 2- No
5. Press note is another name of a news copy written by a journalist?
1- True 2- False
Write one or two lines of the following questions :
6. Write the name of a tool of mass communication?
7. Mention one difference between Public opinion and Mass Communication?
8. Write the name of an advertisement agency?
9. Mention one difference between advertisement and publicity?
10. What is full form of TAM?
PGDJMC-12 (PG Diploma in Journalism & Mass Com.)
MJMC-12 (Master of Journalism & Mass com.
Second Semester, Examination-2015 :
JMC-06/MJMC-202 Advertising and Public Relations :
Time : 3 Hours
Maximum Marks : 60
Note : This paper is of sixty (60) marks divided into three (03) sections A, B, and C. Attempt the questions contained in these sections according to the detailed instructions given therein.
Section – A : (Long Answer Type Questions)
Note : Section ‘A’ contains four (04) long-answer-type questions of fifteen (15) marks each. Learners are required to answer any two (02) questions only. (2×15=30)
1. What is advertisement. How is it different from news.
2. Advertisement is a necessary evil. Explain.
3. How public relations is beneficial for a business house?
4. Describe the development of public relations in India.
Section – B : (Short Answer Type Questions)
Note : Section ‘B’ contains eight (08) short-answer-type questions of five (05) marks each. Learners are required to answer any four (04) questions only. (4×5=20)
1. What is DAVP?
2. What is a solus and Semi-Solus advertisement?
3. What is transit media?
4. What is classified display ads?
5. Give five examples of classified ads.
6. Give an example of ad campaign through brand ambassador and its benefits.
7. Give some examples of ads by the government for public awareness.
8. Explain some tools of public relations.
Section – C : (Objective Type Questions)
Note : Section ‘C’ contains ten (10) objective-type questions of one (01) mark each. All the questions of this section are compulsory. (10×1=10)
Choose the correct alternative.
1. Brand ambassador of Nirmal Bharat Abhiyan is
(a) Shabana Azmi (b) Hema Malini
(c) Vidya Balan (d) None of these
2. Press release is
(a) A tool of PRO (b) Tool of Editor
(c) A tool of reporter (d) None of these
3. Matrimonial is
(a) Classified ad (b) Display ad
(c) Classified display (d) None of these
4. Hoarding is
(a) A means of PRO (b) A means of advertisement
(c) A means of information (d) None of these
5. Poster is
(a) An ad (b) An information
(c) A portray (d) None of these
Write Yes/No against the following.
6. Internet is a medium of advertising.
7. Trains can be used for advertisements.
8. Ye dil Mange More was the catchline of
(a) Coca Cola (b) Pepsi (c) Maggi (d) Pizza
9. ASCI stands for?
10. PRO stands for?