Name of the University :Uttarakhand Open University
Degree : M.B.A
Department : Marketing Management
Subject Code/Name : MM2207 Rural Marketing
Year : IV
Semester : II
Document Type : Old Question Paper
Website : uou.ac.in
Download Model/Sample Question Paper :https://www.pdfquestion.in/uploads/uou.ac.in/4302.-MM-2207.pdf
UOU Rural Marketing Old Question Paper
Fourth/Second Semester Examination 2012 :
Time : 3 Hours
Maximum Marks : 60
Related / Similar Question Paper : UOU MBA Brand Management Question Paper
Note : The question paper is divided into three sections A, B and C.
Section A : (Long Answer Questions)
Note : Answer any two questions. Each question carries 15 marks. 2×15 = 30
1. Discuss in detail the profile of rural consumers and how is it different from their urban counterpart.
2. Discuss the benefits and limitations of cooperatives in rural marketing.
3. There is a huge untapped market in rural India. Critically examine this statement.
4. Discuss the various marketing communication media in the context of rural marketing.
Section B : (Short Answer Questions)
Note : Answer any 4 questions. Each question carries 5 marks. 4×5 = 20
5- Answer any four (4) of the following.
5.1 Discuss the 4-A model of rural marketing mix.
5.2 Discuss internet as medium of marketing communication for rural market.
5.3 Companies will have to innovate for achieving greater penetration in rural market. Explain with examples.
5.4 Discuss the problems associated with marketing of agri-produce.
5.5 Discuss the concept of Customer Relationship Management in rural context.
5.6 What is NAFED? Discuss its objectives and activities.
5.7 Explain the concept of Self Help Groups. How does it help in development of agricultural finance?
5.8 Discuss the important traits of rural sales persons.
Section C : Objective Questions (Compulsory)
Note : Answer all questions. Each question carries 1 mark. 1×10 = 10
6- Write true /False against the following
1. Rural India presents a homogeneous market. (True/False)
2. Rural consumer, in general, is more sensitive to product prices than the urban consumer. (True/False)
3. ___________ is defined as the process of dividing a quantity of same kind of produce into uniform groups according to the many standards of size, shape, colour, texture or other significant characteristics.
4. Gujrat Cooperative Milk Marketing Federation Limited, the most successful cooperative, owns the brand ______________ of milk products.
5. NABARD stands for _________________.
6. Name the company which initiated the project widely known as e-choupal.
7. “Fortune at The Bottom of The Pyramid” is the book written by ____________.
8. Which of the following factors influence the prices of agricultural commodities
(a) Inadequate storage facility
(b) Uncertainty of supply
(c) Superfluous middlemen
(d) all of these.
9. Which of the following is not an agricultural input:
(a) Seed
(b) Tractor
(c) Pesticides
(d) None of these
10. Which is the following is the quality certification mark for agricultural produce
(a) BIS
(b) AGMARK
(c) ISO 20000
(d) ISI
International Marketing
4th Semester, Examination-2015 :
MM-2209
Time : 3 Hours
Maximum Marks : 60
Note : This paper is of sixty (60) marks divided into three (03) sections A, B, and C. Attempt the questions contained in these sections according to the detailed instructions given therein.
Section – A
(Long Answer Type Questions)
Note : Section ‘A’ contains four (04) long-answer-type questions of fifteen (15) marks each. Learners are required to answer any two (02) questions only. (2×15=30)
1. Write a detailed note on globalization and explain all the relevant aspects in the process.
2. Discuss the international monetary system with a detailed analysis of global financial trends and banking system.
3. Discuss the following with regrd to international pricing;
(a) Value and Skimming pricing.
(b) Pricing models.
(c) Pricing Strategies.
4. Discuss the following with regard to international trade and India.
(a) Export performance of India
(b) Regional Trade Co-operation
(c) Foreign Inverstment Regulations.
Section – B
(Short Answer Type Questions)
Note : Section ‘B’ contains eight (08) short-answer-type questions of five (05) marks each. Learners are required to answer any four (04) questions only. (4×5=20)
Write short notes on any four of the following :
1. Argument for and against globalization.
2. Key aspects of international marketing.
3. Niche marketing.
4. Inter-relationship of economic issues of different countries.
5. New product development.
6. International channel selection.
7. Developing a media plan.
8. Joint Ventures.
Section – C
(Objective Type Questions)
Note : Section ‘C’ contains ten (10) objective-type questions of one (01) mark each. All the questions of this section are compulsory. (10×1=10)
Choose correct alternative :
1. Which of the following is a ground in favour of globalization?
(a) Photectionism
(b) Global Prosperity
(c) Consumerism
(d) Economic suppression
2. In the global market place which group of countries is commonly refessed to as ‘triad-market’?
(a) USA Canada; Japan; and Western European Countries.
(b) China; India; and other Asian Countries.
(c) Europe; Japan and US.
(d) All the above
3. The ‘IMF’ and the ‘World-Bank’ were established in 1944 as
a result of which of the following?
(a) Geneva Agreement
(b) Viena Agreement
(c) Bretton Woods Conference
(d) All these