Organisation : Council For The Indian School Certificate Examinations
Class : Class X
Document Type : Specimen Question Paper
Subject : Commercial Applications
Semester : 1 And 2
Year : 2022
Website : https://cisce.org/publications.aspx
ICSE Class X Commercial Applications Specimen Question Paper
Council For The Indian School Certificate Examinations (ICSE) Class X Commercial Applications Specimen Question Papers Semester 1 and 2 for the year 2022.
Related / Similar Question Paper : ICSE Class X Environmental Applications Question Paper 2022
ICSE Class X Commercial Applications Questions
Question 1 :
Who defined market as “A market is the set of all actual and potential buyers of a product”?
1. Neil Borden
2. Neilsen
3. Philip Kotler
4. Stephen Morse
Question 2 :
This P is not a part of the 7Ps of marketing mix?
1. Promotion
2. Price
3. People
4. Purpose
Question 3 :
Which among the following serves as the most common source of leads generation for any company?
1. Yellow pages
2. Green pages
3. White pages
4. Blue pages
Question 4 :
In which stage of marketing is consumer considered as the king?
1. Production oriented stage
2. Sales oriented stage
3. Product oriented stage
4. Marketing oriented stage
Question 5 :
The process of setting a low initial price for attracting a large number of buyers quickly to cover a large market share is known as
1. Going-rate pricing
2. Market penetration pricing
3. Value based pricing
4. Skimming pricing
Question 6 :
A reduction in price on purchase during a stated period of time is known as:
1. Sale
2. Discount
3. Allowance
4. None of these
Question 7 :
Which among these is concerned with pricing policies for late entrants to a market?
1. Market penetration
2. Marketing research
3. Market skimming
4. Marketing skills
Question 8 :
Which among these is not the nature and characteristic of a service?
1. Intangibility
2. Durability
3. Variability
4. Perishability
Question 9 :
Marketing mix for products consists of ___________.
1. 4Ps
2. 7Ps
3. 8Ps
4. 5Ps
Question 10 :
__________ are the key elements of promotion mix.
1. Advertising and Sales Promotion
2. Publicity and Public Relations
3. Direct Marketing and Personal Selling
4. All of the above
Question 11 :
Marketing mix for services include __________.
1. 4Ps
2. 7Ps
3. 8Ps
4. 5Ps
Question 12 :
_________ is not a part of marketing mix.
1. Product
2. Purpose
3. Place
4. Price
Question 13 :
Which of the following marketing mix activity is most closely associated with newsletters, catalogues and invitations to organization-sponsored events?
1. Pricing
2. Promotion
3. Distribution
4. Product
Question 14 :
New product development starts with which one of the following steps of new product development?
1. Idea screening
2. Idea generation
3. Test marketing
4. Concept testing
Question 15 :
Marketing is a process which aims at _________.
1. Production
2. Profit-making.
3. The satisfaction of customer needs
4. Selling products
Question 16 :
In the history of marketing, when did the production period end?
1. In the late 1800s.
2. In the early 1900s.
3. In the 1920s.
4. In the 1960s
Question 17 :
The key term in the American Marketing Association’s definition of marketing is
1. Activity
2. Sales
3. Products
4. Planning and executing the conception.
Question 18 :
Marketing is _________, there is a constant tension between the formulated side of marketing and the management side.
1. An art
2. A Science
3. Both an “art” and a “science”
4. Selling
Question 19 :
Today, marketing must be understood in a new sense that can be characterized as _________.
1. Get there first with the most.
2. Management of youth demand.
3. Satisfying customer needs.
4. Telling and selling.
Question 20 :
_________ is the act of obtaining a desired object from someone by offering something in return.
1. Marketing Myopia
2. Selling
3. Exchange
4. Delivery
Download ICSE Class X Commercial Applications Question Paper
Download ICSE Commercial Applications Semester – 1 Class X Question Paper Here :
https://www.pdfquestion.in/uploads/pdf2022/40543-comsem1.pdf
Download ICSE Commercial Applications Semester – 2 Class X Question Paper Here :
https://www.pdfquestion.in/uploads/pdf2022/40543-comsem2.pdf