Name of the University : University of Pune
Name of the College : MIT Arts Commerce & Science College
Degree : BBA
Subject Code/Name : Marketing Management
Document Type : Question Bank
Website : mitacsc.ac.in
Download Model/Sample Question Paper : 2008-2009 : https://www.pdfquestion.in/uploads/mitacsc.ac.in/3760.-MM.pdf
MIT Arts Marketing Management Question Paper
download MIT arts marketing management question paper from the above PDF link.
Related : MIT Arts Commerce & Science College Cost Accounting BBA Question Bank : www.pdfquestion.in/3756.html
Chapter One
Q1. Define Marketing- Critically explain the term Marketing Management-
Q2. Distinguish between Selling and Marketing-
Q3. Distinguish between Old Concept and New Concept of Marketing-
Q4. Explain Objectives, Nature, Scope & Importance of Marketing Management-
Q5. “Marketing is delivery of standard of living to the society”. Discuss this statement-
Q6. Explain the important characteristics of Marketing Management-
Q7. “Marketing is the basic function of any business”, explain this statement in your words-
Q8. Describe various functions of Marketing Management-
Q9. Explain Traditional and Modern concept of Marketing Management-
Q10. Classify Marketing functions in your words-
Chapter Two
Q1. Define Marketing Planning- Explain steps in the planning process-
Q2. What is the scope of Marketing Planning-
Q3. What are essential of Marketing Planning-
Q4. Discuss various Marketing Plans and the problems faced –
Q5. Prepare a chart of information required to be gathered –
Q6. What is Marketing Research- Explain major objectives of MR-
Q7. What is the scope and importance of MM-
Q8. Explain in brief MR procedure-
Q9. What is primary and secondary data- What is its importance-
Q10. Describe various methods of MR-
Q11. Explain different branches of MR-
Q12. Write short notes on b) Market Research.c) Consumer Research.
Q13. Explain the organization set up of the simple marketing research department-
Q14. Write short notes on the followingaProduct.b) Price.c) Promotion.
Q15. Explain various environmental factors which affect the Marketing Environment-
Q16. What is buyer behaviour- Describe influence of society on buyers buying behaviour-
Q17. Explain various buying behaviour models-
Q18. Explain the stages of buying process-
Q19. What is Market Segmentation- Explain various elements of Market Segmentation-
Q20. Write the need, importance and scope of Market Segmentation-
Q21. Describe in your words the market segmentation of industrial and consumer market-
Q22. What are the types of Market Segmentation-
Q23. Explain what is Product Positioning-
Chapter Three
Q1. What is Marketing Mix- Explain the elements of Marketing Mix-
Q2. Explain the need, scope and limitations of MM-
Q3. Explain the Product Concept- State it characteristics- How do you classify the product-
Q4. Explain fully the Product Life Cycle concept-
Q5. Explain the determinants of Product Positioning-
Q6. Describe the steps involved in the Product Positioning-
Q7. Explain the term Product Mix-
Q8. What is Product Simplification- What are its objectives-
Q9. Explain product diversification, in which situation product diversification is helpful-
Q10. What are the motivational factors which makes the producer to go for product diversification-
Q11. Write the short notes on the following-a) Product concept.
Q12. What is pricing- What are the needs, scope, and importance of pricing strategy-
Q13. Explain various factors influencing the Pricing-
Q14. Describe methods of Pricing- (Answer- Cost based Pricing, Rate of Return Pricing, Demand/ Market based Pricing).
Q15. Market is the study of four ‘p’, Explain-
Q16. What is Marketing Channels- Describe various marketing channels of distribution of the product-
Q17. Explain the significance of Channels of Distribution-
Q18. What are the elements of Promotion Mix-
Q19. Explain various techniques and methods of sales promotion-
Chapter Four
Q1. Define Marketing Control- Explain its scope-
Q2. Explain essential of effective Marketing Control-
Q3. Describe types and techniques of Marketing Control-
Q4. Explain Marketing Control process-
Q5. Explain the concept of Marketing Audit-
Q6. Discuss the role and importance of Marketing Audit in the modern business-
Q7. Discuss the aims and objectives of Marketing Audit-
Chapter Five
Q1. Define Management of Change- How would you manage the challenge of Change-
Q2. Explain recent trends in the Marketing-
Q3. Write short notes on the following-
a) Globalization of Management.
b) Challenges before Marketing Manager.
c) Changes in the technology.