Name of the University : Vardhman Mahaveer Open University
Degree : BJ
Subject Code/Name : BJ-05 – Public Relation And Advertising
Document Type : Question Bank
Website : vmou.ac.in
Download Model/Sample Question Paper : https://www.pdfquestion.in/uploads/vmou.ac.in/3544.-BJ-05_27.pdf
VMOU Public Relation and Advertising Question Paper
Time: 3 Hours
Max. Marks: 80
Note: The question paper is divided into three sections A, B & C. Write Answers as per the given instructions.
Related : Vardhman Mahaveer Open University SW-01 Social Work-Concept, Meaning & Philosophy BSW Question Bank : www.pdfquestion.in/3549.html
Section-A
Very Short Answer Type Questions :
1) What do you know about propaganda-
2) Write different medium of Public Relations.
3) What do you mean by P.R.S.I-
4) What do know about the conecept of global village-
5) What do you mean by home magazine-
6) What is impressive communication-
7) What do you mean by Corporate-
8) What do you mean by feed back-
9) What do you know about green revolution-
10) What are the main tools of Public Relation-
11) Identify the areas where one can seek the career in the field of Mass Communication-
12) What do you know about crisis Public Relations-
13) What do you mean by motivation-
14) How will you define Advertisement-
15) What do you know about USP in Advertisement-
16) What do you understand about brand positioning-
17) What is Marketing Mix-
18) What is webortising-
19) What do you understand about Jingles-
20) What is slogan in the advertisment-
21) What is advertising Copy-
22) What do you mean by visualisation in advertising-
23. What do you mean by visualisation in advertising?
24. What do you understand about public in Public Relation?
25. what do you mean by Propaganda?
26. Write different medium of Public Relation.
27. What do you mean by Corporate?
28. What do you mean by motivation?
Section-B
Short Answer Questions :
1. How the words are playing an improtant role in the advertisement.Eloborate.
2. What kind of strategy shoud be made for an advertisement?
3. What are the main functions of an Advertising Agency?
4. Explain the inter- relationship of culture with advertisment.
5. What are the main elements of writing?
6. What is proof correction?
7. What do you know about lobbying?
8. What is community relation?
9. What are the print media tools available for Public Relation?
10. What is corporate public relation?
11. Since when home magazines were started in Rajasthan?
12. In your opinion what is the importance of advertisements?
13. Discuss different types of advertisement?
14. What are the source and use of the advertisement? Explain.
15. What is commercial advertising? Explain.
16. Write your view about origin and development of advertisement.
17. In the era of information revolution, what is the base of technological development of advertisements?
18. What are the main elements of advertisements?
19. What is the difference between Public Relation and Advertising?
20. What is the procedure of Public Relation?
21. What were the medium of Public Relations in early stage?
22. Public Relation is an Art or Science? Explain.
23. What are the functions of Public Relations?
24. Explain public relations policy for a public institution.
25. Eloborate the main objectives of advertisement.
26. What are the main principles of marketing? Eloborate.
27. Name the media which comes under the category of electronic media for advertisment.
28. What were the medium of Public Relations in early stage?
29. Explain public relation policy for a public institution.
30. Eloborate the main objectives of advertisement.
31. Discuss different types of advertisement?
32. What are the source and use of the advertisement? Explain.
Section-C
(Long Answer Questions)
Note: Answer any two questions. You have to delimit your each answer maximum up to 800 words. Each question carries 16 marks.
1. Describe the role of Public Relations in the success of any Institute.
Or
There is more career opportunity in media than other subjects. Review this statement.
2. Explain the chronological development of Public Relation.
Or
Write your view about the career opportunity in the field of print media.
3. Public Relation is not a public service, but a business. Write your view about this statement.
Or
Explain the structure and importance of Public Relation.
4. What is the role of Public Relations during the crisis situation of Public Institution, eloborate your answer with the case study?
Or
Analysis the motivational points behind the publication.
5. Explain the structure and importance of Public Relation.
Or
Discuss in detail about various dimensions of Public Relation.
6. Describe in detail about the actions taken for an effective Public Relation Campaign.
Or
Propound the objective, working culture and importance of Public Relation in the Government.
7. Explain about various technique and tools and their applications in Public Relation.
Or
Discuss about different principles of advertising and describe the most preferred principle of the advertisement.