Name of the University : Gujarat Technological University
Exam : MAM – Winter Exam 2016
Document Type : Sample Question Paper
Category or Subject : Marketing Management
Year : 2016
Website : https://www.gtu.ac.in/
Download Sample Question Paper :
Marketing Management : https://www.pdfquestion.in/uploads/13785-MM.pdf
Creativity and Innovation : https://www.pdfquestion.in/uploads/13785-Creativity.pdf
Company Law : https://www.pdfquestion.in/uploads/13785-Law.pdf
Information Systems : https://www.pdfquestion.in/uploads/13785-Informsys.pdf
International Business : https://www.pdfquestion.in/uploads/13785-Interbusi.pdf
Export –Import Policy : https://www.pdfquestion.in/uploads/13785-Export.pdf
MBA Administration Sample Question Paper :
Subject Code: 4160501
Subject Name: Marketing Management
Time: 10:30am to 01:30pm
Total Marks: 70
Related : Gujarat Technological University MBA Winter Exam Sample Question Paper : www.pdfquestion.in/13782.html
Instructions:
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Distinguish between a marketing concept and a selling concept. 07
(b) Explain the Meaning of Relationship Marketing and surrogate Marketing with Example. 07
Q.2 (a) Write short note on Marketing Mix. 07
(b) What do you understand by Marketing Environment of an organization? Discuss the importance of it. 07
OR (b) How do social-cultural factors affect consumer Behavior. 07
Q.3 (a) Explain the extended Marketing Mix for Services? Explain the Importance of each with Example? 07
(b) What is Positioning? Explain any Six Positioning strategies with example. 07
OR
Q.3 (a) Explain the Consumer decision Making Process for a person who wants to buy a Mobile Phone. 07
(b) Explain Level of product with example. 07
Q.4 (a) Distinguish between packaging and labeling. 07
(b) Write a short note on Product Life Cycle. 07
OR
Q.4 (a) Explain the meaning of Product line, Product Mix, Product width and product depth with example. 07
(b) What do you understand by Branding? Explain the Important of Branding. 07
Q.5 (a) What is meant by price? Explain the objectives of the pricing policy of a business firm. 07
(b) Briefly discuss different type of Advertising 07
OR
Q.5 (a) Explain the Meaning of following Pricing Strategy with example.
(1) Odd Pricing
(2) Market-Skimming Pricing
(3) Market- Penetration Pricing 07
(b) What do you mean by IMC? Explain the Reasons for the increasing Importance of IMC.
Subject Code :4160502 Date: 21/10/2016
Subject Name : Creativity and Innovation
Time : 10:30 am -1:30 pm Total Marks: 70
Instructions :
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Explain the need of creativity and innovation in organization. 07
(b) State in detail the components of creativity. 07
Q.2 (a) Discuss the usefulness of individual and group creativity in organization. 07
(b) Explain the innovation process in detail. 07
OR
(b) Write short note on creativity exercise.07
Q.3(a) Differentiate lateral thinking and vertical thinking. 07
(b) Explain different techniques of lateral thinking with suitable example. 07
OR
Q.3 (a) Explain various models of innovation. 07
(b) What do you mean by sustaining profit? State in detail the strategies for sustaining profit. 07
Q.4 (a) Write detail short note on globalization of innovation.07
(b)Explain financial entrepreneurial activities.07
OR
Q.4 (a) Explain transfer of innovation.07
(b) What is the role of innovation for emerging economics 07
Q.5 (a) Write detail note on “Role of government in promoting innovation.” 07
(b)Short note on strategic innovation process. 07
OR
Q.5 (a) How can one drop routine assumptions and generate new alternatives. 07
(b)Describe the nature of lateral thinking. 07
Subject Code: 4160503 Date: 24/10/2016
Subject Name: Company Law
Time: 10:30 am to 01:30 pm Total Marks: 70
Instructions :
1. Attempt all questions.
2. Make suitable assumptions wherever necessary.
3. Figures to the right indicate full marks.
Q.1 (a) Explain the doctrine of Indoor management and discuss its exceptions. 07
(b)Explain the Steps of Formation of Company. 07
Q.2 (a) What is a prospectus? Who are liable for mis-statements in a prospectus? 07
(b) Discuss the process of converting public company into private company. 07
OR
(b) “A company is an artificial person created by law with a perpetual succession and a common seal.” Explain the statement in the light of basic features of a company. 07
Q.3 (a) Who is a promoter? Discuss the rights and obligations of promoter. 07
(b) What is a share? Explain the different kinds of shares which a company can issue. 07
OR
Q.3 (a) What is Prospectus? Discuss various types of prospectus. 07
(b)Discuss the power and duties of director in a company. 07
Q.4 (a) Explain different kinds of meetings of shareholders with its legal provision. 07
(b)Distinguish between Partnership and Limited Liability Partnership. 07
OR
Q.4 (a) Enumerate major highlights of Company Act 2013. 07
(b) Distinguish between Articles of Association and Memorandum 07
Q.5 (a) Discuss the legal provisions relevant to the issue of shares at premium and at a discount.07
(b)Write a note on Doctrine of ultra virus. 07
OR
Q.5 (a) Define Alteration of Share Capital. Discuss legal rules of alteration of Share Capital. 07
(b) Write a Note: (1) Bonus Share (2) Right Share 07