Organisation : Central Board Of Secondary Education
Exam : National Eligibility Test (NET)
Document Type : Model/Previous Question Paper
Subject : Mass Communication And Journalism
Date/Year : 10.07.2016 & 28.08.2016
Website : http://cbsenet.nic.in/cbsenet/QuestionPaperJuly2016.aspx
Download Sample Question Paper :
Paper 2 10.07.2016 : https://www.pdfquestion.in/uploads/10514-Mass.pdf
Paper 2 28.08.2016 : https://www.pdfquestion.in/uploads/10514-Mass28.pdf
Mass Communication & Journalism :
Note :
** This paper contains fifty (50) objective type questions of two (2) marks each.
** All questions are compulsory.
Related : Central Board Of Secondary Education NET Comparative Study Of Religions Model Question : www.pdfquestion.in/10509.html
1. Embedded journalism is considered as a type of
(1) military offensive
(2) advertising
(3) categorisation of news
(4) news management
2. Inner margin of a book or document refers to
(1) foot note
(2) colophon
(3) gutter
(4) swash
3. Magazines have well-defined formats to reach out to
(1) conflicting interests
(2) competing editors
(3) TV news produces
(4) select audiences
4. Factor of _______ has contributed for the emergence of a specialized media audience.
(1) localisation
(2) culture
(3) personal mobility
(4) work pressure
5. In semiotics, smoke is considered as
(1) vertical communication
(2) horizontal communication
(3) circular communication
(4) indexial communication
6. In communication, pleasure results from a particular relationship between meanings and _____.
(1) contentions
(2) power
(3) manipulation
(4) isolation
7. ‘Another communication’ is
(1) receiver-centric
(2) sender-centric
(3) channel-centric
(4) technology-centric
8. The term ‘audiences’ recognises ________ of media consumers.
(1) the homogeneity
(2) the heterogeneity
(3) the passiveness
(4) the resistance
9. Louis Wirth and Talcott Parsons see mass communication as a tool of
(1) economic control
(2) social control
(3) intellectual control
(4) political control
10. When the consequences of exposure to a communicated message get delayed, it is known as ______
(1) exposure limit
(2) deferred effect
(3) restrictive limit
(4) sleeper effect
11. Who is the author of ‘Saving the Media’ ?
(1) Anil Dharkar
(2) Julia Cage
(3) Desmond Titu
(4) Olivier Blanchard
12. John Fiske considers speech as a
(1) non-contiguous code
(2) social code
(3) unreal code
(4) disabling code
13. Truth of the statement is not a defence against
(1) defamation
(2) breach of privilege
(3) official secret violation
(4) contempt of court
14. Examination of professionalism is derived from the public’s right to ____
(1) know
(2) liberty
(3) education
(4) legal remedies
15. The technique of propaganda is used in international communication to manipulate _____
(1) Lifestyles
(2) Pricing
(3) Trade flow
(4) Cognitions
16. The protagonist of cultural imperialism theory was
(1) D.R. Mankekar
(2) William Hachten
(3) Dennis Morris
(4) Everett Dennis
17. Name the influential scholar who applied liberation theology to educaiton and communication in development context.
(1) Paolo Freire
(2) Dennis Goulet
(3) E.F. Schumacher
(4) Alan Inkeles
18. The notion of multiplicity of paradigm is elaborated by
(1) Majid Tehranian
(2) Denis McQuail
(3) Thomas L. Jacobson
(4) Jan Servaes
19. The dependency theory has identified obstacles to development as
(1) internal
(2) external
(3) neutral
(4) traditional
20. A systematically-qualitative data set is amenable to ______ analysis.
(1) non-progressive
(2) entropical
(3) grounded theory
(4) contrived
21. The normal distribution shape of standard deviations from the mean is sometimes referred to as
(1) error distribution
(2) value table
(3) property range
(4) bell curve
22. Placing a unit of analysis into a content category is called _____
(1) Decoding
(2) Coding
(3) Messaging
(4) Texting
23. Heliodisplay refers to
(1) Photographs
(2) Cell phones
(3) TV monitors
(4) Films
24. Fairness doctrine is related to
(1) political advertising
(2) corrective advertising
(3) non-corrective advertising
(4) non-business advertising
25. Grapevine communication is part of _____
(1) advertising
(2) communication ethics
(3) religious communication
(4) public relations
26. The publicity model of mass communication focuses on
(1) negative opinions
(2) ideation
(3) attention
(4) criticism
27. In 1999, the Indian government permitted foreign equity in film production to the tune of
(1) 40 per cent
(2) 60 per cent
(3) 80 per cent
(4) 100 per cent
28. Two networks are inter-connected by using the same technology with a
(1) link
(2) bridge
(3) bond
(4) gate
29. The World Association of Community Radio Broadcasters was launched in
(1) Brazil
(2) Sri Lanka
(3) Canada
(4) Argentina
30. Television viewing is considered as
(1) a business process
(2) a negative process
(3) an active process
(4) a formal process
31. Assertion (A) : The Indian press has become quite distinct from the western press during the last few years.
Reason (R) : The Indian press has registered a quantitative jump in terms of number of publications and circulation.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
32. Assertion (A) : Developmental communicators should focus more on problem-solving rather than problem-posing.
Reason (R) : The organic model’s assumption is that people have the abilities to devleop themselves.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
33. Assertion (A) : Human beings have the unique ability to store their experiences consciously and pass them onto the next generation.
Reason (R) : This ability is responsible for the cultural transmission function of the mass media.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
34. Assertion (A) : The public broadcaster in India has failed the expectations of its consumers.
Reason (R) : Because it does not exercise its autonomy for professional assertion and excellence.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.
35. Assertion (A) : In Virendra V. State of Punjab, Section 3(1) of the Punjab Special Powers (Press) Act, 1956, was struck down by the Supreme court as unreasonable.
Reason (R) : It was not only on the ground of substantive unreasonableness, but also on the ground of procedural unreasonableness.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.